As everyone piles into native advertising, hoping that making ads resemble editorial will better engage consumers, critics argue that the risk of misleading is only going to grow. So what are marketers' and media companies' obligations as far as the government is concerned? Here's what the Federal Trade Commission's approach to search marketing and those Coca-Cola cups on "American Idol" means for your native advertising, according to attorney Brian Heidelberger.
Want to learn more about native advertising and content marketing? Purchase Advertising Age's Research report here.
The IWNY festival is an annual celebration of technology's impact on business and culture. This year's festivities will take place from May 19-25 and will attract more than 45,000 business professionals, working across all sectors, attending 250+ events produced in the IWNY HQ and 150+ organized by citywide event partners.Learn more