As everyone piles into native advertising, hoping that making ads resemble editorial will better engage consumers, critics argue that the risk of misleading is only going to grow. So what are marketers' and media companies' obligations as far as the government is concerned? Here's what the Federal Trade Commission's approach to search marketing and those Coca-Cola cups on "American Idol" means for your native advertising, according to attorney Brian Heidelberger.
Want to learn more about native advertising and content marketing? Purchase Advertising Age's Research report here.
The Black Friday-Cyber Monday weekend is the blockbuster sales period for marketers, not just as the holiday launching point, but also as a contributor to overall annual sales. Savvy marketers are starting early and turning to omnichannel optimization. Learn what you need to do now. Brought to you by Criteo.Learn more