In case you haven't heard, the women-centric website-slash-ad-network is adding a male component today that includes a new site, Brash.com, BrashTV and a male-focused ad network with 25 sites.
Setting aside whether that's a good idea, Glam is showing more than a little web savvy. To get Brash.com off the ground, they tried a few hoary (but clever) traffic tips:
- start with a top-100 list (people love lists, even meaningless ones)
- make it a slide show (some will be compelled to click through them all)
- name TechCrunch founder/blogger Mike Arrington #98. That's good for two items on male-skewing TechCrunch, one topped with this observation: "Fast growing women's network Glam Media is now a fast growing women's and men's network with the launch of a sister (err, brother) site Brash.com."