Glam Tries for Guys (and Makes Three Smart Moves)

A Few Lessons For All You Little Web Start-Ups

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Say what you will about Glam -- that it raised too much money ($115 million); that ad network pricing is in free fall; that the world doesn't need another network or content aggregator. When it comes to launching a website, you've got to hand it to CEO Samir Arora and crew: they know a few tricks.

In case you haven't heard, the women-centric website-slash-ad-network is adding a male component today that includes a new site, Brash.com, BrashTV and a male-focused ad network with 25 sites.

Setting aside whether that's a good idea, Glam is showing more than a little web savvy. To get Brash.com off the ground, they tried a few hoary (but clever) traffic tips:
  • start with a top-100 list (people love lists, even meaningless ones)
  • make it a slide show (some will be compelled to click through them all)
  • name TechCrunch founder/blogger Mike Arrington #98. That's good for two items on male-skewing TechCrunch, one topped with this observation: "Fast growing women's network Glam Media is now a fast growing women's and men's network with the launch of a sister (err, brother) site Brash.com."
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