|B.L. Ochman also writes the popular What's Next Blog.|
Because the research, reading and writing for a blog help you keep learning. Sadly, many people really haven't learned anything new in the past 10 years. But you need to keep learning to keep attracting readers.
Because knowledge means nothing until it is shared. Being a respected member of the community requires contribution as well as consumption.
Buzz Gain recently had a post about blogging objectives, and I think these are important ones:
- Be a thought leader (e.g. Charlene Li).
- Generate awareness in the market of your products/services/your personal brand (e.g. Chris Brogan).
- Get to know other thought leaders in the space (e.g. Don Dodge).
- Obtain feedback from your audience (readers, customers, etc.) on new products and services (e.g. Guy Kawasaki).
- Make sure your blog appears for specific terms on organic search (e.g. Aaron Wall).
And, as Hugh Macleod at gapingvoid pointed out: "why I have a blog ... I like the control. I write something, I post it, it gets read, hopefully good things happen as a result, somewhere on this small blue planet of ours."
Got anything to add to this list?