Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

An Interactive Campaign Focuses on Just the Facts

The Reality Coalition Touts Figures to Dispute 'Clean Coal'

By Published on .

I think most of us agree that advertising can be most effective when it delivers product news and facts from the brand's point of view to build a case for our product (or even facts comparing our product to its competition).

The provocative campaign for The Reality Coalition, a group of non-profits advocating against clean coal, does a nice, simple job making important facts a little interactive with a canary that keeps dying -- but you can save it, which prompts another fact, then another one. Within the "This is Reality" site experience, the facts follow the canary.

Most Popular
In this article: