- Consumers are willing to pay nominally for games and entertainment.
- The most downloaded free apps cut across a spectrum, suggesting broad opportunities for advertisers.
Moreover, the iPhone is poised to give advertisers a bigger field now. A recent ComScore study shows the handset has broken demographic barriers: While 43% of iPhone owners earned more than $100,000 annually, a lot of growth is coming from those earning less than the median household income. IPhone adoption since June 2008 grew 48% among those earning between $25,000 and $50,000 per year and by 46% among those earning between $25,000 and $75,000.IPhone apps can be free and ad-supported or paid or fee-based. Here are the top apps in both categories, along with their developers, category and cost.
Top 10 Paid Apps
- Koi Pond, The Blimp Pilots, entertainment, 99 cents
- Moto Chaser, Freeverse, games, 99 cents
- Super Monkey Ball, Sega, games, $7.99
- Enigmo, Pangea Software, games, $1.99
- Recorder, Retronyms, business, 99 cents
- Texas Hold'em, Apple, games, $4.99
- Crash Bandicoot Nitro Kart 3D, Vivendi, games, $5.99
- Cro-Mag Rally, Pangea Software, games, $1.99
- PocketGuitar, Shinya Kasatani, music, 99 cents
- iBeer, Hottrix, entertainment, 99 cents
- Pandora Radio, Pandora Media, music
- Tap Tap Revenge, Tapulous, games
- Labyrinth Lite Edition, Codify AB, games
- Google Earth, Google, travel
- AIM, AOL, social networking
- Facebook, Facebook, social networking
- Shazam, Shazam Entertainment, music
- Remote, Apple, entertainment
- Lightsaber Unleashed, TheMacBox, entertainment
- Urbanspoon, Urbanspoon, travel