List of Top iPhone Apps Suggests Opportunities for Marketers

Games and Entertainment Apps Are iPhone's Top Sellers

By Published on .

The current tally of the most popular Apple iPhone applications shows that:
  • Consumers are willing to pay nominally for games and entertainment.
  • The most downloaded free apps cut across a spectrum, suggesting broad opportunities for advertisers.
Applications -- particularly iPhone applications -- are gaining traction among advertisers because the rich user experience delivers deep engagement, the new metric in the brave new world of mobile.

Moreover, the iPhone is poised to give advertisers a bigger field now. A recent ComScore study shows the handset has broken demographic barriers: While 43% of iPhone owners earned more than $100,000 annually, a lot of growth is coming from those earning less than the median household income. IPhone adoption since June 2008 grew 48% among those earning between $25,000 and $50,000 per year and by 46% among those earning between $25,000 and $75,000.

IPhone apps can be free and ad-supported or paid or fee-based. Here are the top apps in both categories, along with their developers, category and cost.

Top 10 Paid Apps
  1. Koi Pond, The Blimp Pilots, entertainment, 99 cents
  2. Moto Chaser, Freeverse, games, 99 cents
  3. Super Monkey Ball, Sega, games, $7.99
  4. Enigmo, Pangea Software, games, $1.99
  5. Recorder, Retronyms, business, 99 cents
  6. Texas Hold'em, Apple, games, $4.99
  7. Crash Bandicoot Nitro Kart 3D, Vivendi, games, $5.99
  8. Cro-Mag Rally, Pangea Software, games, $1.99
  9. PocketGuitar, Shinya Kasatani, music, 99 cents
  10. iBeer, Hottrix, entertainment, 99 cents
Top 10 Free Apps
  1. Pandora Radio, Pandora Media, music
  2. Tap Tap Revenge, Tapulous, games
  3. Labyrinth Lite Edition, Codify AB, games
  4. Google Earth, Google, travel
  5. AIM, AOL, social networking
  6. Facebook, Facebook, social networking
  7. Shazam, Shazam Entertainment, music
  8. Remote, Apple, entertainment
  9. Lightsaber Unleashed, TheMacBox, entertainment
  10. Urbanspoon, Urbanspoon, travel
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