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Mars Sends Women Seeking New 'Fling' to Porn Site

It's Counting on Customers to Pay Attention to URL

By Published on . 17


The site on the left
is where you would land if you read about Mars' new 85-calorie Fling chocolate bar, which is aimed at women, and -- logically -- typed in www.fling.com. Ooops!

The one on the right is where Mars -- whose agency and marketing people apparently didn't check to see who else might own a URL related to their product name -- means to send you. Ooops!

Fling.com Flingchocolate.com

Mars is not the first to make this mistake, and it won't be the last. When Dell launched its Direct2Dell blog, it called it One2One. But it failed to check the URL and learn that one2one is a scuzzy porn site.

The internet is not for practice, guys. It's for all the marbles. Use your head or lose the game.

~ ~ ~
B.L. Ochman is a marketing strategist and blogger and can be found Twittering, at WhatsNextOnline.com or with her newest venture, Pawfun.com.

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