Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Mini Law Lesson: How Brands Can Use Hashtags Without Getting Sued

By Published on .

Is it okay to use a hashtag for a media event your brand doesn't sponsor? What about making a hashtag out of a competitor's brand name? Attorney Brian Heidelberger breaks it down.

Advertising Age Player
Most Popular