A DigitalNext Challenge: What's Your Favorite Consumer Mobile Application?

Criteria: Real Apps with Long-Term Value that Create Loyalty

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Josh Bernoff
Josh Bernoff
Consumers are surrounded by more information, with more immediate access to it, than ever before. Mobile internet access (but also mobile email and SMS text messages) are a big part of that. Mobile applications can get access to location, a camera, your identity, your phone number and SMS messages, not to mention the plain old wonderful real-time 'net. This changes things. As a marketer or other corporate staffer, your best action is to provide mobile customers as much information as possible, as instantly as possible.

I'd like to hear your nominations for the best mobile applications that empower consumers. I'm not talking about quick-hit mobile campaigns. I mean real applications that are of long-term value to consumers and create loyalty by surrounding people with information.

And let's not only see iPhone apps -- I'm also interested in apps for other devices, or even SMS.

Who's the best at embracing this trend? Looking forward to hearing your ideas.

ABOUT THE AUTHOR
Josh Bernoff is co-author of "Groundswell: Winning in a World Transformed by Social Technologies," a comprehensive analysis of corporate strategy for dealing with social technologies such as blogs, social networks and wikis, and is a VP-principal analyst at Forrester Research. He blogs at blogs.forrester.com/groundswell.
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