Boom. Digital advertising turned in another record period, hitting $6.4 billion in the U.S. in the third quarter, a 17% increase from the same quarter last year, according to the Interactive Advertising Bureau and PriceWaterhouseCoopers.
For those keeping track at home, this is the biggest quarter for digital advertising -- ever -- meaning the online ad market is resuming its upward march after last year's nasty trough. Online ads -- including search, display, video and mobile -- showed some nice momentum in the second quarter, but these latest numbers bode particularly well for the fourth quarter, when the year's biggest spending occurs.
"Advertisers are shifting more of their brand messaging online, accounting for this welcome surge in a difficult economy," said David Silverman, a partner at PwC. "This trend reflects the accelerating shift in consumer behavior towards the internet and away from traditional media."