Pop quiz: What was the brand or branded product most often mentioned in social media at the end of last year?
If you guessed the iPhone, as probably 90% of you did, you'd be right. But you might be surprised at just how dominant Apple and its brands are in terms of online chatter: IPhone is joined by Apple and iPod in the top 10 most mentioned brands or branded products list.
The analysis is from social-media-services provider Vitrue, which launched a social-media index last year. It measures the conversation volume around 2,000 brands on a variety of social-networking, blogging and micro-blogging sites. This survey stuck to a pretty rudimentary metric -- it measures mentions, not the sentiment of those mentions or the word pairings.
"This is measuring velocity and volume in December 2008," CEO Reggie Bradford told Ad Age. We asked him for full disclosure of how many are clients and he said, "Some are, some aren't, and many more clients didn't make the list." He wouldn't specify who exactly has employed Vitrue's services, but noted that of the top 20, "just a handful" were clients.
In addition to Apple and its branded products, media brands also dominated the top-10 list: CNN bested Disney and MTV for the No. 2 spot. The rest of the top 10 was consumer-electronics-heavy: XBox, Starbucks, Sony and Dell.
The only auto to sneak into the top 20 was Ford, at No. 12. Honda was the next-most talked-about, in the No. 25 spot. Surprisingly, Lincoln followed that, at No. 28. One important caveat, however: It's unclear whether the chatter was positive or, perhaps, related to the government auto bailouts from late 2008.
Anything surprise you about the top 50? (The rest can be found on Vitrue's blog.)
- Fox News
- Best Buy
- General Motors
- General Electric