|B.L. Ochman also writes the popular What's Next Blog.|
Forty-one percent of 500 companies surveyed by the IT consultancy Avanade say social media has the potential to transform their customer relationships, improve their reputations and increase sales. That's a sea change in corporate attitude if there ever was one. Yet, the company's press release presents a gloomy headline -- no doubt hoping to drum up some new consulting for Avanade. (Hey, why not: They paid for the report.)
According to the report, companies around the globe said that:
- Social media technologies have the potential to transform the way companies build and manage relationships with their customers.
- Early adopters are reporting improved customer relationships, better corporate reputation and increased sales.
- Businesses face competitive risks if they fail to embrace the technology going forward in a controlled and strategic manner.
And here's a wiki listing major corporations and associations are Twitter.