What's Your Twitter Mojo?

At Ad Age, the Staff Is Full of Matchmakers, Name Droppers and Tweetheads

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We all know ego is at least part of the reason many folks collect followers and friends -- and the folks over at Yahoo must know that, too. They're trying to promote the portal's new homepage with a tool that mines a user's tweets to figure out his or her Twitter personality.

"Know Your Mojo" is a simple little site that has gotten a decent amount of buzz -- it was a trending topic earlier today and got a bit of digital ink from Mashable. We gave it a workout this morning to see what styles grace our Twittering staff.

By the way, power twitterer Robert Scoble wasn't so kind in his assessment, saying it gave him a different answer every time. It's true, a few Ad Age staffers also had multiple personalities.

Retail reporter Natalie Zmuda @nzmuda was a Concierge -- a title that also included staffers such as @jonahbloom, @ahampp and moi, @amklaassen. That means we're busy Tweeters and "genius at showing people the best URLs on the web." (Hey, they said it -- not me.) But a later recheck showed @nzmuda to also be a Matchmaker, meaning she's "a whiz at linking people to the hot bit.ly's and tiny.url's of the Twitter-sphere."

Senior Editor Matt Creamer @matt_creamer holds the title of both Tweethead -- a "huge fan of everything your read and you've got the retweets to prove it" -- and Cheerleader -- someone who loves to "pass along the pep" and "has all the retweets to prove it."

And Assistant Managing Editor Lisa Fain and @homesicktexan and Events Content Manager Nick Parish @paryshnikov were both classified as Name Droppers, which isn't as bad as it sounds -- they "tweet like a champ" and "keep the conversation rolling by calling out a few Twitterers by name." But later they both snagged the title BFF -- meaning they were each a "great person to know" who responds to Twitterers by name.

So I guess that means if you don't like your assessment you might as well try, try again.

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