Web 2.0 Etiquette: A Review

A Few Things That Really Get Me Going

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B. L. Ochman B. L. Ochman
E-mail, Facebook, Digg and Twitter all offer opportunities to delight -- or annoy. Make sure you do the former, by following a few simple rules.

  • Don't use programs that auto-follow anyone who follows you on Twitter. It's a social network, not a robot network.
  • Don't broadcast messages on Twitter using bots. You'll just damage your brand, personal or corporate.
  • Don't send friend requests on Digg and then abuse the privilege with constant shout-outs. Every day is too many, for chrissake.
  • Don't send an e-mail that says "TTYL" after the previous e-mail completed a conversation. Or "thanks again" or "take care." We are drowning in e-mail. Yes, mom said to always be polite. Sending less e-mails is polite 2.0. If you must have the last word, change the subject line to "TTYL, end" so the person knows they don't need to read your 10th damn "goodbye" e-mail.
  • If you're a sending a pitch, (business service, PR, report, etc.) don't address the e-mail "Hey," "Hey again," "Yo," "All," "Dear [ ]," "Dear Blogger," or "Dear First_Name." Don't say "Dear Mr Ochman." Say "Dear B.L." or "Hi B.L." if you don't know me, and are too lazy to look at my photo on my blog or website, and are not sure if I'm male or female. I think I speak for most people when I say that I prefer informality to a sex-change operation.
  • Do not send endless messages via Facebook, etc. You're not that interesting.
  • Don't IM unless you have something to say that I might actually want or need to know and that really can't wait for an e-mail response.
  • Do not send huge "hilarious" video files in e-mail. If they aren't on YouTube or somewhere else you can link to, ask before e-mailing an attachment. If you want to share a video you made yourself, upload it to a file-sharing site and send a link.
  • Check Snopes.com before you send an e-mail about the inventor of penicillin who gave an apple to someone's daughter, or whatever that stupid e-mail was about that went around recently.
  • Use "Bcc" -- not open lists -- for e-mails sent to several people. Do not forward e-mail without deleting the name and e-mail and other extraneous information from the person who sent it first.
  • Do not send freaking chain letters or anything that says "Forward this to 10 people in the next 10 minutes or your left ear will fall off." Ever. And don't send petitions in e-mail -- all of the legitimate ones are online. Send a link.

Did I miss anything?

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B.L. Ochman is a marketing strategist and blogger and can be found at WhatsNextOnline.com or her newest venture, Pawfun.com.

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