How Web 2.0 Made One Ad Age Editor Taller -- and Richer!

It Works Miracles for Ken Wheaton and It Can for You, Too

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Some days, amidst the barrage of press releases touting a new-media products that will "turn marketing on its head," "revolutionize the media mix" and "enable active consumer conversation," we have to ask: Is there anything Web 2.0 won't do? Ken Wheaton has the answer.
In this article: