As two guys who direct comic, offbeat television commercials, people often get the wrong idea about Speck/Gordon. "Because we're partners, people always ask us if we were copywriters together," Will Speck says. In fact, he and directing partner Josh Gordon, both 36, took what you might call the West Coast route into advertising. After meeting at NYU, they moved to L.A. and got jobs in showbiz. Gordon worked as a writer on Mad About You for one season, while Speck became an exec at Fox 2000—"reluctantly," he says, "hating every minute of it."
"We would stay up all night working on scripts and stuff, and we finally wrote a short film and decided to leave our jobs and go produce it," says Gordon. The result—1998's Culture, starring future Oscar winner Philip Seymour Hoffman and Ally McBeal wiseacre Greg Germann—earned an Oscar nomination for best live-action short and attracted the attention of @radical.media's Jon Kamen, whom the team credits with getting them into spots. Two production companies later—after a stint at RSA, they were repped by Diane McArter via Omaha and remained with her when she launched her new company, Furlined, in 2005—things have come full circle. The duo just made their feature debut with the Will Ferrell figure-skating comedy Blades of Glory, whose opening weekend kicked big ice with $33 million, and are currently casting an ABC series inspired by the put upon cavemen characters they created with The Martin Agency for Geico.