None of the trolls pictured here is Ulf Johansson—he claims to be the one furthest to the left—but the illustration, by Swedish artist John Bauer, who grew up in the director's hometown of Jönköping, is what Johansson wanted to run in lieu of the usual publicity headshot. "I grew up in an area where there are lots of trolls," he explains matter-of-factly. He used to work at Traktor, so this kind of behavior is understandable, but in the nearly four years since he left the slightly twisted directing collective to start his own shop with executive producer Philippa Smith, Johansson remains slightly twisted himself—so he's the perfect guy to have directed this year's infamous and short-lived Super Bowl "Mechanics" ad, from TBWA/Chiat/Day/N.Y., which features what is almost certainly the first man-on-man kiss in the history of the big game. In the spot, the two mechanics nibble up either end of a Snickers bar, à la Lady and the Tramp, accidentally lock lips, then try to exorcise the homoerotic vibe by ripping out their chest hair. It managed to rile homophobes and gay-advocacy groups alike. For his part, Johansson says he was "puzzled" by the reactions. "The intent was not to offend." And it's worth noting that, in spite of the furor, a focus group convened by USA Today to rate the Super Bowl ads put the spot in its top 10.