What food trends will be big in 2015? It's that time of year again when magazines are filled with personal horoscopes and predictions on what the New Year will hold. But predicting future trends can sometimes feel as precise as throwing darts at a dartboard. We believe it doesn't have to be this way.
By looking closely at household-level purchasing behavior over the last five years, we can identify where the big trends and growth in food and culinary trends will come from. Using this robust predicting methodology, we were able to predict with a 78% accuracy rate the big trends for last year.
We are predicting that 2015 will be the Year of Living Thoughtfully for food trends. The how of the product—how it is produced, packaged and raised—will play an increasingly prominent role in how consumers shop and choose products. Consumers are becoming increasingly concerned with the impact their purchasing has on themselves and the world around them. Click to download the free full report.
About the Author
Anna Saffer is a director of new product development at dunnhumbyUSA. She leads dunnhumbyUSA's product innovation capability and is responsible for the development of sophisticated solutions that allow manufacturers to think differently about their innovation through data and insights.
About the Sponsor
dunnhumby is the world's leading customer science company. We analyze data and apply insights from 770 million shoppers across the globe to create personalized customer experiences in digital, mobile and retail environments. Our strategic process, proprietary insights and multichannel media capabilities build loyalty with customers to drive competitive advantage and sustained growth for clients. dunnhumbyUSA is a joint venture of Kroger Co. and London-based dunnhumby. dunnhumby employs nearly 3,000 experts in offices throughout Europe, Asia, Africa and the Americas and works with a prestigious group of companies including Tesco, Kroger Co., Coca-Cola, Macy's, Procter & Gamble and PepsiCo. For more information, please visit us at www.dunnhumby.com