Digital Bites - Search Marketing + Optimization Speaker Bios

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Ron Belanger
Vice President of Agency Development
Yahoo!

Ron Belanger is the Vice President of Agency Development for Yahoo!. He is responsible for building mutually beneficial relationships with Yahoo's! agency partners. By supporting a number of initiatives such as joint research, agency staffing, co-marketing events and product training, Belanger and his team empower agencies to scale their search marketing practices into profitable, high growth service lines.

Prior to joining Yahoo!, Belanger was Vice President of Search and Affiliate Marketing at Carat Interactive (now Carat Fusion). There, he grew the nascent search practice of three employees into one of the largest services of the agency.

Belanger is a noted expert in the field of search marketing, with a passion for the topic of search and branding. He is a sought after speaker, with appearances including Ad:Tech, Search Engine Strategies, OMMA, Search Insider Summit, MIXX, iMedia Brand and Agency Summits, DMA Annual, and many other top industry events. His thoughts and opinions have been featured in publications such as the Wall Street Journal, Businessweek, USA Today, San Jose Mercury News, Adweek, AdAge, DM News and several other publications. Belanger is co-chair of the IAB Search Committe, a member of Search Engine Strategies Advisory Board and a member of the Board of Advisors of SEMPO.

Belanger earned his Bachelor of Arts from Clark University and did graduate work at the McCallum Graduate School of Business at Bentley College.

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Jeff Glueck
Chief Marketing Officer
Travelocity

Jeff Glueck oversees marketing activities for Travelocity, including advertising, merchandising, customer experience, design, personalization, CRM, search engine marketing and editorial content, business development, and community sites including IgoUgo.com. Since assuming the role in January 2004, Jeff has helped Travelocity launch a new site design and interface, a new logo, the wildly popular Roaming Gnome Advertising campaign, the Travelocity Guarantee and Customer Bill of Rights, as well as a new tagline: "You'll never roam alone."

Previously, Jeff led the product team that built Travelocity's dynamic packaging platform, which has helped more than one million travelers build their complete trip, while saving time and money by booking flight, hotel, car and activities together. Prior to Travelocity, he helped found and launch Site59, where he served as chief strategic officer and VP Business and Product Development. Site59 became the leader in the US "last minute deals" arena and won numerous honors for innovation. In March 2002, Site 59 was acquired by Travelocity. Earlier in his career, Jeff served as advisor to the Ministers of trade and travel of Peru, Venezuela and Bolivia as well as a White House Fellow in Washington D.C. working on international trade and economic development financing for Asia and the Middle East.

Under Glueck's direction, Travelocity has been recognized for its business rejuvenation, including "Turnaround Company of the Year" from the American Business Awards, and a Gold Effie from the American Marketing Association for best retail advertising campaign in the USA.

Glueck, named to Advertising Age's 2007 "40 under 40," holds degrees from Harvard University and Oxford University, where he was honored as a Marshall Scholar.

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Curt Hecht
President
VivaKi Nerve Center

When Publicis Groupe launched VivaKi in June of 2008, it tapped Curt Hecht to be President of the VivaKi Nerve Center, a hub of new media companies that deliver the talent, tools and touchpoints clients need in the changing consumer environment. The Nerve Center encompasses such capabilities as ad serving and analytics, performance media tools (Search, direct, CRM), Mobile integration and new Ventures and partnerships.

In his role, Curt is entirely focused on developing the next generation of technical platforms to allow Publicis and their clients to migrate from analog media processes, and scale their digital marketing efforts as both media channel and consumer become digital. He will also be the Group's primary liaison to digital media companies such as Facebook, Google, Microsoft, Canoe (Cable MSOs) and Telco, architecting open and scaleable platforms that can be activated by Digitas, Denuo, Starcom MediaVest Group and ZenithOptimedia.

Curt was previously the Chief Digital Officer at Starcom MediaVest Group (SMG), part of Publicis Groupe. There he was focused on mapping the evolving digital media landscape for a client portfolio that invests nearly $26B in media each year. At SMG he was also dedicated to General Motors, one of the world's largest advertisers and likely the world’s largest digital marketer.

During his 16 year career at SMG, Curt has amassed a variety of communications experience, including service to such blue-chip clients as United Airlines, 7-Up, McDonald’s and Morgan Stanley. He has traditional media assignments including development of marketplace negotiations for sports and kid’s marketplaces. He also opened an office in San Francisco for Starcom in 1999 with the then anchor client of Excite@Home and E! television network.

He was named an Ad Age Media Maven in 2007 and MediaPost All-Star. Presently, he is Chairman of the AAAAs advanced video committee, and member of the Ad:Tech advisory board. Hecht resides in Winnetka, IL with his wife and two daughters. An avid road cyclist, he founded an award-winning 20-member elite cycling team, which has raced nationally and internationally.

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Peter Hershberg
Managing Partner
Reprise Media

As Managing Partner, Peter sets the strategic and philosophical direction of Reprise Media while raising awareness of the value and effectiveness of search marketing to major brands such as Microsoft, ABC, Gateway, and Samsung. In addition he oversees the technology, sales, media, client services, and product marketing for the entire firm.

Prior to founding Reprise Media in 2003, Peter spent over ten years in the interactive space in a series of consulting and management roles, specializing in technology and media.

Peter served as Vice President of Strategic Development at Ask.com, a leading search engine, creating long-term strategies taking a key part in the company's new business ventures. Peter also held a role as the company's vice president of Consumer Sales and was responsible for the conceptualization and execution of Ask.com's e-commerce strategy. Before joining Ask.com, Peter was co-founder and CEO of Rotomedia, Inc., a consulting and advertising firm for web marketers and publishers, which was acquired by Ask Jeeves in April 1999. He began his career as a Project Manager for the Internet Consulting Group.

Peter was named a finalist for the Ernst & Young Entrepreneur of the Year Award in 2005 and 2007.

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David Karnstedt
Senior Vice President of North American Sales
Yahoo!, Inc.

David Karnstedt is Yahoo!'s Senior Vice President of North American Sales. Karnstedt oversees the company's integrated Search and Display advertising sales team, which is responsible for effectively meeting the needs of Yahoo!'s advertiser partners by providing them with holistic solutions utilizing the broadest array of products and data insights across the media landscape.

Since joining Yahoo! in September 2001, David built and managed the company's North American sales force, successfully integrating the search and display teams and accelerating revenue at market leading rates. He helped establish Yahoo!'s recognized leadership in online advertising through strategic partnerships with key advertisers and ad agencies, search engine marketing companies, and search technology providers.

David began his career with several leading internet companies developing revolutionary online advertising methods that are still in use today. He was Vice President and General Manager of AltaVista's Internet search group where he helped the company become one of the first portals to enable all rich media formats. He also led the initiative to rebuild AltaVista's search platform and was instrumental in the successful integration of four different companies.

Before joining Alta Vista, David served as Western Advertising Director for Wired Digital Lycos, overseeing sales efforts while developing and conducting some of the industry's earliest brand impact studies.

In 2001, David co-founded the Interactive Advertising Bureau's search committee, dedicated to developing standards and research to further the search marketing industry. He also currently sits on the Board of Directors for the Interactive Advertising Bureau as well as the Ad Council and is a frequent speaker at a variety of media and industry events.

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James M. Lamberti
Sr. Vice President, West Coast
comScore

Mr. Lamberti leads the Search practice at comScore, Inc. within the Media Division. Since joining comScore in 2001, James has led the development of the firm's qSearch data stream into an industry leading data and analytics tool widely used by search engines, portals, publishers, marketers and analysts all around the globe. James is a 15 year veteran of the market research industry with a background in all facets of marketing research, marketing, product development, and database management.

James began his career at Information Resources, Inc. (IRI) in 1992 and learned the fundamentals of panel based research working with wineries in California's Napa and Sonoma Valleys. A transition to the Clorox Company in 1995 cemented James' skills as both a qualitative and quantitative researcher with the one of the CPG industries most respected companies. During his tenure at Clorox, James eventually managed all research for the Home Cleaning division including brands such as Tilex, 409, and Clorox. In 1999 after making the jump to the technology sector with Tickets.com, James transferred his classic marketing background into the Internet sector.

James is now regarded as one of the industry's foremost authorities on the Internet search space and is a frequent speaker at industry events such as Search Engine Strategies, ARF, and Piper Jaffrey conferences. Mr. Lamberti is also frequently quoted by leading news organizations such as the LA Times, San Francisco Chronicle, San Jose Mercury News, NPR, and Wall Street Journal to name a few.

In his spare time for nearly a decade, James was a guitarist with the San Francisco rock quintet Blueland signed to an indie label out of the famous Plant Recording Studios in Sausalito, California.

James earned a BA in Economics from Colby College in Waterville, ME.
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