Just a few years ago, all the talk was about Big Data -- what it is, why you should invest in it, what its impact would be.
We've quickly moved beyond that. Today's data conversation is much deeper and more nuanced. Now the focus is on how companies are using data in smarter, more agile ways to meet business needs. Data-driven marketing, in particular, has emerged as a top concern for marketers and advertisers, as the connection between analytics and marketing is proving to be powerful and far-reaching. Marketing leaders realize that whether they're leveraging their own CRM data, social media data, or anything in between, the need to optimize their companies' data investment is greater than ever.
The Ad Age Data conference, October 8 in New York City, explores the latest, most innovative ways in which marketing and data are being combined to build more powerful omnichannel campaigns, improve customer experiences, build loyalty and foster growth.
Shawn O'Neal, VP-Global People Data and Marketing Analytics, Unilever, and Todd Cullen, Chief Data Officer, Ogilvy, will discuss how agencies and brands can tackle data together.
Abeer Bhatia, CEO, Plenti, American Express, will offer his views on the future of loyalty programs.
Natalie Monbiot, Senior VP-Managing Partner, Digital, Universal McCann, will uncover how brands can best evaluate which technologies, platforms and channels are most valuable -- and which ones aren't.
Sam Shank, CEO and Co-founder, HotelTonight, and Rafat Ali, founder and CEO, Skift, will address disruption and innovation in the data-fueled travel industry.
Artemio Garza, CMO, Meineke and Maaco and Chief Brand Officer, Driven Brands will reveal how Meineke is revolutionizing car care through CRM.
And a panel of top creatives and brand leaders -- Tricia Clarke-Stone, Narrative; Aaron Clinger, Heat; Dustin Shekell, Electronic Arts, and Tom Edwards, Epsilon -- will talk about how they're bringing data and creativity together in powerful, new ways to get the most out of both.
Anyone in the advertising industry will benefit from hearing the latest case studies by top marketers, agency and media leaders.
Register now – use code AAREADER for a 10% savings.