With more than 150 million subscribers worldwide, LinkedIn is considered the go-to platform for career social networking. It is unfortunate that many college students do not use it because LinkedIn can be an excellent resource for preparing for a career. Here are some quick tips for getting the most out of LinkedIn.
Keep your profile recent
You definitely want to keep your job experiences, activities, and affiliations up to date because your profile serves as a 24/7 resume out to the advertising world. To take this a step further, use status updates to keep your connections aware of events related to your career interests. For example, if you hear an interesting lecture or read a great blog—share it! This also causes your profile to appear more frequently on the newsfeeds of your connections.
Connect with your college's alumni
Through various alumni groups, it can be fairly simple to find alums working in your desired field and even at specific companies that appeal to you. Sharing the commonality of where you went to college can make it easier to strike up conversation. Also, I recommend connecting with recent graduates who can help you with your job search.
Don't just join groups—join the conversation
Ideas are formulated within the many advertising and marketing groups in which professionals discuss relevant topics and best practices. Having an opinion and expressing it effectively is a great way to be noticed by other professionals.
Use it to research for interviews Not only can you find out about who will be interviewing you, but you can also learn important information about the company itself. On the company's profile, see who has been hired recently and check out their experiences. This can help you identify the qualities that are important to the company and allow you to highlight your own that best fit.
LinkedIn can help you later on in your career as well. The most important step is getting started.
About the Author
Amanda Roselli is an account associate at JWT and graduated from Ithaca College in 2011.