America Online kicks off holidays with Shop@AOL

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America Online's shopping area, Shop@AOL, today officially launches new features for the holiday shopping season. Shop@AOL is rolling out catalogs, new customer services and shopping features, available on AOL, CompuServe,, Netscape and Digital City.

To accompany the launch of Shop@AOL's holiday features, AOL is breaking TV spots from Gotham, New York, on Nov. 22. The ads will highlight the ease of shopping on AOL and feature Shop@AOL partners such as, CDnow and CBS Sports-Line, said AOL Senior VP-brand development Marshall Cohen. Spots will run through the end of the fourth quarter.

New features include a shopping search tool, a floating tool bar that accompanies consumers as they shop, the Quick Checkout's Buy Now feature, express payment and Holiday Ticker, a small box that highlights rotating daily holiday offers. AOL also launches Shop@Spinner today, having acquired Internet music service earlier this year.

Buena Vista's Mayer shifts to Go Network

Kevin Mayer was named exec VP-general manager of the Go Network portal, part of the Walt Disney Co.'s Buena Vista Internet Group. The appointment will be effective Nov. 17, when Disney is expected to complete its acquisition of Infoseek Corp. Mr. Mayer will be responsible for the day-to-day management of the portal business and for development of strategies to grow the business globally. In addition, he will oversee entertainment sites Mr. Showbiz and Wall of Sound. Most recently, he served as exec VP-TV network/broadband product and international at Buena Vista Internet Group.

Y&R's Media Edge spins out Digital Edge

Media Edge, the global media services company of Young & Rubicam, formed the Digital Edge, a unit responsible for the agency's digital convergence, e-commerce and technology activities on behalf of its clients. Digital Edge opens its doors with a staff of 15 and 13 clients, including AT&T Corp. and

Value America inks deal with Federal Express

Value America, an Internet superstore, has created the FedEx MarketPlace presents Value America site at It also gets prominent placement on Federal Express Corp.'s site as part of its new agreement with FedEx. FedEx also will deliver 500,000 catalogs in the next few weeks. The site and catalog will feature 300 items that will be shipped free of charge via FedEx.

CNN takes $20 million stake in Intervu

Time Warner's CNN News Group last week took a $20 million stake in streaming audio and video provider Intervu. Intervu entered a three-year deal in which it will supply CNN and Turner Broadcasting System with live and on-demand streaming video and audio services. In return, Intervu will get three years of on-air and online ad time. Intervu will license CNN's domestic TV networks to its clients. Intervu and CNN have had an online video distribution partnership for the past 18 months.

Zany Brainy site rolls violent toy trade-in

In conjunction with the launch of its e-commerce site,, toy chain Zany Brainy unveiled "Trade-a-Toy." The program that allows people to trade a violent toy for a free, non-violent toy runs through Dec. 24. The site features games, puzzles, audio tapes, videotapes and other kid-oriented products.

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E-tailer DVD Express is negotiating a merger with a company that operates community sites.

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