DoubleClick, New York, is continuing to ramp up its e-mail offerings through a partnership it will announce April 30 with rich-media e-mail provider Radical Communications, Marina del Rey, Calif. The partnership will enable clients to deploy e-mail campaigns. Through the agreement-which follows DoubleClick's completed acquisition of e-mail software provider FloNetwork, Toronto, last week-DoubleClick will recommend Radical's Web-based platform to clients, allowing them to deliver streaming audio and video directly within the body of an e-mail.
Toyota uses online gizmo to drive SUV buyers guide
Toyota Motor Sales USA is partnering with rich-media company Gizmoz to launch a buyer's guide highlighting the Japanese automaker's line of SUVs. The company began sending the guide, which features models such as the 4Runner, Land Cruiser, RAV4, Highlander and Sequoia, to 250,000 consumers electronically last week. Using Macromedia's Flash technology, the Toyota SUV Buyers Guide Gizmo incorporates features including a 360-degree inside and outside tour of each vehicle. It was created in conjunction with Toyota agency Saatchi & Saatchi, Torrance, Calif., a Publicis Groupe unit.
Unicast forms advisory board to spur spending
Rich-media company Unicast, New York, has formed the Unicast Advisory Board of agencies, advertisers and publishers to help boost online ad spending and promote Unicast's "superstitial" as a standard format. The board includes an agency and advertiser committee and a partner committee of Web sites. Members include Digitas, WPP Group's J. Walter Thompson, MindShare/ OgilvyOne Digital and Media Edge, Intel Corp., Philip Morris Cos.' Miller Brewing Co., Nextel, Universal Studios, AOL Time Warner, Terra Lycos, Excite@Home, Walt Disney Internet Group, Snowball.com, Viacom's CBS SportsLine, Mplayer Entertainment Network, American Greetings and Accuweather.
Search 123 to launch new CPC banners at Ad:tech
At this week's Ad:tech online advertising conference in Los Angeles, Search 123, a Westlake Village, Calif.-based company that runs an auction-based search engine, will launch cost-per-click banners. The company says it will let advertisers set their own rates by bidding for the keyword they are interested in buying. Advertisers will only pay for the ads that receive a click-through.