hair care pact with MSN
Unilever will announce today that it has extended its marketing agreement with Microsoft Corp.'s MSN network of Internet services for its Helene Curtis hair care brands including Thermasilk, Salon Selectives and Finesse. All told, the MSN sites have 230 million unique users on the Web.
The deal calls for MSN to provide things such as content integration, ad effectiveness research, cross-media promotions and sampling for the brands. The cross-media aspects of the deal include advertising on MSNBC.com, NBC's " Today" show and Microsoft's WebTV. Helene Curtis will also provide content to MSN's WomenCentral. WPP Group's J. Walter Thompson's digital @jwt unit in Chicago created some of the Helene Curtis efforts. Financial terms of the deal were not disclosed.
Engage, Eversave sign with Verizon Info Services
Verizon Information Services is expected to announce today that it has signed marketing agreements with CMGI's online marketing solutions company Engage, and with Eversave, which provides infrastructure for online coupons to enable small- to medium-size businesses that are listed on Verizon's SuperPages.com site to expand their online advertising options. In the future, companies listed in the SuperPages.com directory will be able to make banner ads and online coupons through Verizon, with Verizon's national Yellow Pages sales force taking on some of the duties.
Advertisers will have access to LocalNet, Engage's local channel sales option, which will also allow them to target by category. Verizon's coupon product will allow coupons to appear directly next to company listings.
Comet's SmartCursors spreading like virus
Comet Systems, the interactive advertising company, will announce today that its newest product, Smart Cursors, have been installed on over 500,000 computers.
The product, which like other Comet products uses the cursor as a marketing device, makes the pointer capable of performing information-related functions, allowing users to gather infor-mation from The American Heritage Dictionary, Britannica.com, Yahoo!, Google or MSN without going to ano-ther site. Comet, which relies on viral marketing to promote its products, also operates Fun Cursors, which turn cursors into licensed characters, and CometZone, a cursor portal for companies that want to use Comet Systems' foot products.