The Internet Advertising Bureau and the American Association of Advertising Agencies last week issued voluntary terms and conditions for the ordering and placement of online ads, finally agreeing on issues such as sequential liability for media bills, which the two groups now support. Other agreed-upon issues include terms for posting privacy policies and terms regarding cancellation of already-placed campaigns.
Britney Spears will sing
`Joy of Pepsi' on Yahoo!
As part of its relationship with Yahoo!, Pepsi-Cola Co. is breaking a new commercial starring Britney Spears singing the "Joy of Pepsi" on Yahoo! three hours before the spot will debut during the Academy Awards broadcast March 25. The ad also may feature former Senator Bob Dole watching Ms. Spears' performance. Starting today, Yahoo! users can preview snippets from the commercial, created by Omnicom Group's BBDO Worldwide, New York, and enter a sweepstakes to win part of the pop star's props and wardrobe used in the spot. Yahoo! will spotlight the Pepsi event by filling its homepage with all Pepsi ads, using the new skyscraper and click-within ad formats.
`Seventeen' to distribute ad-supported CD-ROM
`Seventeen' magazine will distribute 500,000 CD-ROMs with expanded interactive content and ads in June issues to subscribers in select markets. The CD-ROMs-produced by MixxOne, founded by inventor and fashion executive Enzo Stancato-are meant to be an enhanced entertainment catalog, allowing users to view fashion and beauty content from the CD-ROM while surfing the Web. Ads cost between 1 cent and 5 cents per CD-ROM, depending on circulation and target markets. Advertisers include Primedia, Westgate Resort & Hotels, eMarket Group., HotelView Corp. and DigMedia (www.digmedia.cc), a Web applications company. MixxOne also is in negotiations with AT&T Corp., Walt Disney Co., Sony Pictures and Warner Bros.
Ask Jeeves jumps on new Web ad format bandwagon
Ask Jeeves is introducing several new ad formats, including Branded Animation, which animates a sponsor's logo or mascot on Ask Jeeves, and DirectLinx, which offers enhanced paid listings that appear in the context of Ask Jeeves' search results. Advertisers such as Hertz Corp., American Honda Motor Co. and Verizon Communications are using the new formats.