Oscar.com goes wireless
Academy Awards content will be available to wireless users of AT&T Digital PocketNet Service in a deal announced this week between Oscar.com and AT&T Digital. Oscar.com is the official site of the Academy Awards and is run by the Walt Disney Internet Group. Disney already has wireless content distribution deals in place for its ABCNews and ESPN.com Internet brands. Content will range from a weekly "Pick the Winners" trivia game, to nominee highlights and an Oscar.com quote of the day. The 73rd Annual Academy Awards take place March 25.
This Bud's for the new
CBS MarketWatch site
CBS MarketWatch today launches a major redesign with new editorial features and ad formats. Anheuser-Busch is a sponsor, signing an exclusive deal to advertise its Budweiser and O'Doul's brands on the front page of the MarketWatch site every Friday over the next 10 months. The sponsorship, which will run between 11 a.m. and 6 p.m. in every time zone, is an example of MarketWatch's new "day parts" ad program, designed for package good marketers to better reach people when they're more likely to be interested in a particular product. Some of the new ad formats being unveiled include a Rich Media Window for animated graphics and a wallpaper backdrop behind the site.
home after the bust
Women's network WomensForum.com in April will relocate its headquarters back to Chicago from San Francisco. Its sales headquarters will be based in New York. WomensForum had 4.8 million unique users in December, according to Jupiter Media Metrix. Co-founder and President Jodi Turek said the company moved to San Francisco 18 months ago when "things were booming." With so many dot-coms shut down and revenue sources dried up, "it's a different environment out here now," she said.
DeltaClick launches tool
for targeting messages
DeltaClick, a San Francisco-based online advertising company, launched what it called a Marketer's Performance Network last week, using a proprietary targeting technology that allows any site to charge advertisers on a pay-per-performance basis. The utility, called Related Links, offers users other sites relevant to the site they are visiting directly from the browser. Messages can be targeted using a variety of methods, including surfing behavior and user-supplied information.