Lucky Brand Jeans March 1 will launch an integrated online and offline promotional effort. The online campaign, handled by L90, an ad network and management company, will consist of a sweepstakes, microsites and rich-media ads. The campaign aims to build brand awareness for the apparel line, as well as build an opt-in data base of potential customers for its retail site (www.luckybrandjeans.com). L90 has created a luckybrandjeans jump page that will appear on sites in the L90 ad network. The online sweepstakes gives consumers a chance to win a $1,000 shopping spree. In an offline effort, Lucky is handing out 850 branded gift cards, in its 29 store locations, that are good toward discounts on the retailer's Web site. Offline and online spending was undisclosed.
Underground Online uncaps first marketing blitz
Underground Online (ugo.com), an online entertainment community targeted toward 18 to 34-year-old males, today launches its first ever marketing campaign, an online elimination tournament that aims to pick a Champion of the Underground among a list of 64 celebrities, with visitors doing the voting.
The effort is being promoted on sites including SpikeRadio, Sandbox.com, Echo.com, Launch.com, Live365.com and Swell.com.
Oxman leaves e-mailer for RappCollins Innovyx unit
Former ChooseYourMail.com President Ian Oxman, 37, has joined Innovyx, a unit of RappCollins Worldwide's RappDigital Network, as VP-consulting and business development based in Chicago. Innovyx is a provider of customer relationship management services, such as Internet-based marketing systems. At ChooseYourMail.com, Mr. Oxman focused on creating permission-based e-mail marketing techniques. RappCollins Worldwide is a part of Omnicom Group.
E-tailers pin hopes on Valentine's Day spending
Valentine's Day rings more sales online than any other holiday, with the exception of Christmas, according to comparison shopping site BizRate.com. A recent BizRate survey showed that one-third of those polled planned to make online purchases for the holiday. The site predicts that online sales will top $2 billion, a 31.7% increase from the same period last year. While e-tailers might be busy with holiday promotions, it remains to be seen if people will love the Web as much as they did last year.