Sam Goody is breaking a holiday campaign today for its Web site, samgoody.com, through Empower Media Marketing, Cincinnati. Empower worked with Sam Goody's parent Musicland Stores Corp.'s in-house ad department on the integrated push that includes network, local and Internet radio spots as well as a network Cable TV spot. On pure-play Internet radio sites like discjockey.com, radiomoi.com and Latin music site morfeo.com, samgoody.com is sponsoring the "buy it" button, enabling listeners to click on the button when they hear Sam Goody's streaming audio spot and be connected directly to samgoody.com. On terrestrial radio, Sam Goody is running spots on network radio on the Westwood One Network as well as on local radio stations in key markets such as Baltimore, New York and Seattle. Sam Goody is also running several promotions through Westwood One. The mulitmedia effort also features a TV spot running on Comedy Central's "U.S. Comedy Arts Festival" and "South Park."
AdRelevance: Holiday ads on Web off to slow start
Even though there are four times as many retailers advertising online this holiday season, the number of holiday-themed ads in October (22) was less than half the number of ads that ran last year (54), according to a study released today from AdRelevance, a division of Jupiter Media Metrix. The report also found slower growth in online advertising, compared to 1999. So far, Amazon.com is once again the No. 1 online advertiser, followed closely by Barnes & Nobles' e-tail site BN.com, which moved up to No. 2 from No. 6 last year.
BlueMountain.com adds gift attachments
BlueMountain.com, the free greeting card site owned by Excite@Home, today begins offering users the ability to buy and attach gifts to their online greeting cards. Through affiliations with retailers such as Martha Stewart and Walt Disney Co., BlueMountain.com users can select a gift or gift certificate and attach notification of that gift to the online card. The recipient receives both the online greeting and a link to information about the gift that is in the mail for delivery. Ever since Excite purchased BlueMountain in October 1999 for as much as $1 billion in cash and stock, it's been trying to leverage the site's audience for ad and e-commerce revenue.
IXL, Atlanta, announced it would cut 35% of its workforce and close eight of its offices last week. Meanwhile, MarchFirst, Chicago, said it expects a fourth-quarter loss of $70 million to $80 million.
Posting all the news: When it comes to delivering the news, Stamps.com and E-Stamps.com win points: Even though both have laid off workers, the two companies bravely put the bad news on their home pages. So there are no excuses that the news got lost in the e-mail. ?