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600 advertisers tap #333 wireless audio ads

Ameritech Corp.'s Yellow Pages, Chase Manhattan Mortgage Corp., Dell Computer Corp. and Subaru of America are among advertisers helping launch ewireless' #333 information service this week. The advertisers have revamped radio spots to encourage listeners to dial #333 on their wireless phone to get more information about a product or service. Six-hundred advertisers have signed up with ewireless to participate in the first month of free advertising.

Zornosa exits Women.com for e-mailing venture

Anna Zornosa, 41, who had been senior VP-marketing and strategic partnerships at Women.com Networks, has moved to Topica. The president-chief operating officer assumed the new post effective today at the e-mail content provider that manages opt-in lists, newsletters and discussion groups for its more than 10 million subscribers. She reports to Topica CEO Ariel Poler. Separately, two senior sales executives from Women.com joined Women's Forum earlier this month.

Prodigy hits Auto Channel in deal with CarSmart

Prodigy Communications Corp. announces an ad and content partnership today with auto site CarSmart.com. The deal, negotiated by online ad sales company Phase2Media, installs CarSmart as the primary new-car partner for Prodigy's new Auto Channel, which will feature a car-buying guide, car reviews, safety reports and car-buying services from CarSmart.

`Men's Health' offers up Style Finder guide

Rodale's Men's Health is unveiling a fall online e-tailing edition, Style Finder, in conjunction with its September issue. The interactive style guide helps men select matching apparel and includes links to advertisers and e-tailers to buy featured clothing. Men's Health also is announcing partnerships with OnHealth.com and ABCNews.com and 4Anything.com.

`Entertainment Weekly' promotes covers on Web

Entertainment Weekly, which this week publishes four versions featuring different covers, is taking the twist to its Web site by letting ew.com visitors see all of them. The covers are photographs of different members of rock band Phish. The multiple covers are the first since the magazine's 1995 commemorative issue remembering the Grateful Dead's Jerry Garcia. The four individual pictures came in lieu of a group photo. The magazine plans to run a sweepstakes from Aug. 1 to Sept. 4 on its site; the winner will receive signed posters of the multiple covers.

Dot-com repair shop opens for business

The Gantry Group, a Concord, Mass., company that provides e-business services, last week opened Dot-com Repair Practice. The unit will specialize in helping sick dot-coms patch up their business models. Gantry said it will offer a three-step evaluation, including Dot-com Audit to determine profitability and sustainability; identification of new business models based on the audit; and Successful Benchmarking to track progress on the new initiatives. Separately, Irvine, Calif., ad agency T&O Group today opens

Adagency.com, an e-marketing site that will offer advice on advertising, media planning and public relations to e-businesses.

F.Y.I.

Internet broadband portal Excite@Home today gets into the already crowded race to own the desktop when it releases Excite Toolbar (toolbar.excite.com). The Internet browser toolbar contains a search engine and directory listings, a personalized stock ticker, e-mail and other features. . . .InfoSpace last week agreed to buy Go2Net in an all-stock deal valued at $4 billion. InfoSpace provides Web directory and other services to Web sites, while Go2Net owns a number of sites, including Silicon Investor. It also develops multiplayer games. . . . In a move to help consumers understand and protect their Internet privacy rights, several senators introduced the Consumer Internet Privacy Enhancement Act July 26. The act, which would inform consumers about what information is collected about them by Web sites, was introduced by Sens. John McCain (R., Ariz.), John Kerry (D., Mass.), Spencer Abraham (R., Mich.), and Barbara Boxer (D., Calif.). The bill would require all commercial Web sites that collect personally identifiable information to clearly highlight their information collection practices. Sites would have to alert consumers about how and what type of information is collected, how it will be used, if they need to supply personal information to use the site and methods taken to secure personal information. Internet industry groups have been pushing for self-imposed privacy guidelines. . . . Amazon.com, moving to control costs to appease Wall Street, saw its spending on marketing/sales/fulfillment fall to 22.5% of revenue in the second quarter from 27.4% a year ago. The e-tail giant reported a net loss of $317.2 million on revenue of $577.9 million in the second quarter vs. a loss of $138 million on revenue of $314.4 million a year ago. The higher loss in part reflected losses at dot-coms in which Amazon is an investor. . . . Uproar, a New York-based online games site, agreed to acquire iwin.com, a Los Angeles online game company that allows players to compete for prizes and a daily $1 million lottery drawing. Uproar's stock acquisition of iwin.com, valued at an estimated $88 million, would broaden the company's online offering beyond multiplayer games. Fred Krueger, founder and CEO of iwin, will be vice chairman of Uproar.

Chat. . .

Former APL Digital President Brian Cauley and Chief Operating Officer Evan Lewis have resurfaced with a new company they founded, MerlinTV.com. Backed by Publicis, a beta version MerlinTV (www.merlintv.com) provides information about products included in content of TV shows. Users log on to MerlinTV.com at the same time they are watching TV so they can learn about what actors are wearing, eating or using in the shows as well as how to purchase such items. . . . Actor and comedian Kathy Griffin is hosting a new Web site for H.J. Heinz Co.'s Heinz Ketchup, www.drybuns.com. It's devoted to addressing the wonders of the Heinz Trap Cap, an innovation that catches the watery stuff that makes buns soggy. Ms. Griffin will deliver a series of minimonologues on the site throughout the summer, musing about the little things in life that plague us -- like wet buns. (Wet hamburger buns. So what were you thinking?

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