with promotional blitz
Consumer information site InfoRocket.com relaunches today with a promotion from TBWA/Chiat/Day, New York. InfoRocket uses an auction model in which people pose questions and decide which bid to accept from other users who want to provide the answer. For its promotional launch, InfoRocket is dispatching Bubble People--individuals wearing whiteboards bearing thought-provoking questions--in New York, San Francisco and Washington. The $30,000 to $40,000 promotion themed "InfoRocket--The fast way to the right answer" will be followed by an ad campaign in the fall.
SkyAuction ads land
at airport baggage areas
SkyAuction.com, which lets consumers bid against each other for travel packages, tapped CarroSell, New York, to launch a campaign on airport baggage carousels at New York's LaGuardia and JFK airports as well as the Dallas/Fort Worth and Honolulu airports. Smaller ads start at $2,200 a month; an ad for an entire carousel costs $25,000 to $40,000 a month.
launch, chooses CEO
Musicfans.com, a network of music fan sites, plans to launch in a few weeks. The music portal said it already has purchased 105 sites with a total of more than 2.5 million unique users. The site last week named Scott Epstein, former senior VP-marketing at Spinner.com, its CEO.
Study: Retailers' online
advertising does pay off
Retail sites that run online ads attract more visitors who spend more time at their sites, according to a report being released today by Media Metrix unit AdRelevance. According to the report, there is a high correlation between online ads by retail sites and the number of visitors who visit at least three minutes daily. Visitors are far more likely to spend time at the top three most-visited categories of retail sites--books/music/movies; flowers/gifts/greeting cards; and computer hardware and software--as a result of having been exposed to online ads run by those types of sites.
Infoseek alum Johnson
kicks off Stickies
Sticky Networks, headed by founder-CEO Robin Johnson, former Infoseek president-CEO, today launches Stickies, visual directory technology for use on the Internet. The technology, which agencies and marketers can license from Sticky Networks, helps consumers search the Web for information, products and services related to topics of interest.
John Hommeyer, VP-marketing at online pet supply site Pets.com, left the company (AdAge.com, July 12). Mr. Hommeyer, a former Procter & Gamble Co. executive, spearheaded the popular "Sock Puppet" ad campaign, created by TBWA/Chiat/Day, San Francisco. . . . Hyundai Motor America named Engage Media, a division of Engage, to help the auto marketer monitor online ad campaigns developed by i-agency CCG.XM. The New York shop is part of Cordiant Communications Group. . . . Britannica.com today unveils Britannica.com Connect, a free dial-up Internet service through CMGI-controlled ISP 1stUp.com Corp. . . . AllStarCharity.com launches today, as a non-profit charity/celebrity auction site. The site, managed by Sony Broadband Entertainment, features celebrity-donated memorabilia; all money raised will be donated to celebrities' charities of choice. . . . Games site pogo.com said it suspended offline ads "for the time being" while it focuses on profitability. The site and Butler, Shine & Stern, Sausalito, Calif. , mutually split four months ago. . . . Competitive Media Reporting, New York, named Robert Scott VP-sales at CMRinteractive, from director-U.S. sales, ARI Network Services.
Chat. . .
Site of the week: FuckedCompany.com, devoted to bashing botched dot-coms. Players try to anticipate bad news at flailing and failing Internet companies. . . . Type "invent" on the address line of Netscape Navigator and you land at Web incubator Invent.com. Do it on Internet Explorer and up pops Hewlett-Packard Co.'s site with its "invent" slogan. RealNames sold HP rights to the generic word (See story, Page 48). Note to owners of URLs based on generic words: You may have bought the domain, but you won't necessarily get the traffic if users don't type in .com.