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Excite@Home rolls out on-demand video service

Broadband Internet provider Excite@Home today introduces ClickVideo, an application that lets @Home users watch on-demand video. Virtual VJ Bailey will host the video network, which features cartoons, news, short films and other content. Sites contributing information to ClickVideo include AtomFilms, Bloomberg, Fox Video News, iFilm and Quokka Sports. ClickVideo advertisers include Beyond.com, Buy.com and Sun Microsystems.

UBUBU launches 3-D browser, enlists sponsors

UBUBU today officially launches its UBUBU Universe product, software that turns a user's PC into a what looks to be a 3-D Web navigation interface. UBUBU Universe places a picture of a planet on users' desktops that can be populated with icons for users' favorite or most-visited Web sites; icons link to the sites when clicked. UBUBU has signed about 75 partners, including Amazon.com, Barnes & Noble (www.barnesandnoble.

com), BBC America, Eddie Bauer Inc., Marvel Enterprises and the World Wrestling Federation. Investors include Arts Alliance and Advanced Technology Ventures.

Perksatwork.com takes fresh name, plans ads

Perksatwork.com, a portal employers can provide to their employees to help them handle issues such as planning a move, finding childcare, and buying and financing a new home, changed its name to Abilizer Solutions (www.abilizer.com). The company, which said the name change better reflects its service, will retain the Perksatwork.com brand and URL for its shopping area. Abilizer last month chose the Martin Agency, Richmond, Va., to handle a consumer campaign that will break this fall in cities such as Dallas, Seattle and San Francisco. Spending was undisclosed.

Zooba.com signs nine publishers for promotions

Zooba.com, an e-mail marketer that delivers encyclopedia-like information on 46 topics with relevant product promotions, will announce marketing partnerships with nine publishing houses today. They include Columbia University Press, Henry Holt & Co., St. Martin's Press and Simon & Schuster. The publishers will sponsor content channels through Zooba (zooba.com). Publishers can promote specific books within e-mail that covers topics relevant to the book's subject. A six-part series on Albert Einstein, for instance, would include an ad for a book about the famous scientist in all six e-mails.

F.Y.I.

Product sampling site StartSampling.com today selects Primary Knowledge to measure its return-on-investment activity. . . . Carlson Marketing Group, the largest U.S. marketing services agency according to Advertising Age, has chosen ClickAction to handle e-mail marketing services for its clients. Minneapolis-based Carlson, which had 1999 revenue of $271.5 million, handles relationship marketing and loyalty programs for clients ranging from IBM Corp. to Merrill Lynch. ClickAction last week also picked up the business from CMGI's AdForce to handle e-mail marketing for its clients. . . . Last week Sam's Club, a division of Wal-Mart Stores, unveiled its Web site (www.samsclub.com) (AdAge.com, June 22). Quantum Leap Communications, Chicago, developed the site. . . . DoubleClick today announces it will be representing two more Hearst Corp. sites for ad sales: Cosmogirl.com and Esquire.com. This is the first time ads will be served on Cosmogirl. DoubleClick already represents Popular Mechanics' site, PM Zone.

Chat . . .

CEO reach: MarchFirst, Chicago, today breaks its first TV spot from McKinney & Silver, Raleigh, N.C., as part of a $30 million campaign. The campaign includes print ads that broke June 12. Two other TV spots will break this summer. Spots will air on network and cable TV through the end of the year. The i-shop, which was No. 1 in Ad Age's Interactive 100 ranking, is airing the spots to reach CEOs and chief information officers, a MarchFirst spokeswoman said. Copy reads, "Here's to being first." The tagline: "A new world. A new way." . . . Pied piper: RappDigital announced last week it added five new employees, four of which came from OgilvyInteractive. Think RappDigital President J.G. Sandom, former director of OgilvyInteractive North America, had anything to do with it?

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