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Entertaindom, Winchell's promote `Mission' satire

Warner Bros. online entertainment site Entertaindom (www.entertaindom.com) and Winchell's Donuts are promoting today's Web premiere of Fiasco Films' online movie Mission:IMP. The "Mission: Impossible 2" satire starring Verne Troyer airs on Entertaindom. Winchell's customers who buy a dozen doughnut holes will receive one of four collectible Mission:IMP trading cards. In addition, Mission:IMP will be screened daily on video walls at Warner Bros. Studio Stores nationwide starting today. Warner Bros. is also posting a billboard in West Hollywood, Calif. Prints ads are running in Entertainment Weekly, People, and Time Digital.

Advertisers agree on interactive TV technology

A group of advertisers signed on to launch interactive TV e-commerce, direct-response and other forms of ad campaigns through the use of interactive via RespondTV. The company's technology enables advertisers to serve ads on interactive TV providers, such as Liberate, PowerTV and Microsoft Corp.'s Microsoft TV. Those who have signed on include the Advertising Council; American Airlines; Allstate; CDnow; Coca-Cola Co.; Domino's; CondeNet's Epicurious.com; E-Loan; Ford Motor Co.; Goodyear Tire & Rubber Co.; Nissan North America; Ralston Purina Co.; Sears, Roebuck & Co.; and 1-800-Flowers.com

Youth site Thirsty raises $10 mil in venture capital

Thirsty, an online youth site offering content and news in categories including pop and hip-hop music, comic books and wrestling, launches in July at www.thirsty.com. Thirsty's content also will be accessible on cell phones, pagers and electronic organizers. Jeff Pollack and Benny Medina, founders of management and production company Handprint Entertainment, founded Thirsty. The company raised $10 million in its initial round of venture funding from Constellation Ventures and Northstar Capital.

Urban lifestyle portal plans $4 million campaign

Urbangoods.com launches its service this week as an urban lifestyle portal for people 21 to 40. The site aids searches of 48 metropolitan cities to find out news and weather plus information about trendy hotels, salons, and nightclubs. Partners include MapQuest and AccuWeather. The company plans to hire an agency and break break a $4 million ad campaign following the launch.

Spinway expands TV-style spots across network

San Francisco-based agency Exile on 7th today breaks 30-second spots for its clients on the Spinway network, a free dial-up network that is co-branded with various partners. Ads download during passive Internet activity, such as while consumers are reading Web pages or e-mail. Advertisers include AutoTrader, iSyndicate, OmniSky and low-cost PC marketer People PC. Spinway has 2.6 million subscribers for its service, which is co-branded with Kmart Corp. for its BlueLight.com service, NBC Internet, Spiegel Catalog and others. BlueLight has been running full-motion video ads for Kmart, but this is the first time commercials for other advertisers have run across the Spinway network.

Ask Jeeves poses new advertising opportunities

In its attempt to "migrate from a question-and-answer company to [something more like] a concierge at a fine hotel," said VP-Ad Sales Jeffrey Mahl, Ask Jeeves (www.ask.com) today announces new plays for advertisers seeking to target specific customers on its site. Offerings include banners located on answer pages, promotional boxes from advertisers on question pages, text sponsorships, advertisers' placement as suggested online retailers and advertisers' placement as resources for answers to questions.

ValueandSave out to help local merchants

ValueandSave officially launches its metropolitan New York and Long Island service June 15. The company provides an online service at www.valueandsave.com in which consumers can buy goods and services from neighborhood businesses. The service eventually will roll out in other cities including Atlanta, Dallas, Los Angeles, Miami, San Francisco and Seattle.

F.Y.I.

Internet gift currency site Flooz.com today announces it's signed eight stores to its network of online merchants that accept Flooz currency: Barnes & Noble, Martha Stewart, Sephora, Dean & Deluca, Steve Madden, Restoration Hardware, Ashford.com and Garden.com. . . . Computer reservations services company Sabre last week created three new business units and named Sam Gilliand, formerly senior VP-product marketing, its first chief marketing officer. Sabre last year was spun off from AMR Corp., the owner of American Airlines. Sabre's new units will focus on the travel distribution and information technology efforts, and an Emerging Businesses unit will explore partnerships with other online players.

Chat. . .

Fast gasp: Women sports e-tailer Lucy.com is searching for a "Lucy" lookalike to run in the Portland Marathon Oct. 1. The candidate must bear a resemblance to Lucy of Portland, a woman portrayed in its estimated $15 million ad campaign from Ground Zero, Marina del Rey, Calif. The Lucy lookalike will broadcast as she runs the race so, a Lucy spokeswoman says, she needs to be a good runner with strong lungs -- "so she won't be gasping" when she speaks. . . . Q: Who drives the shiny black Porsche in the parking lot outside Mullen's digs in Wenham, Mass.? A: The agency's exec VP of interactive, Rich Person.

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