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Inter.net seeks agency for global ad campaign

Inter.net, the consumer division of business Internet services supplier PSINet, is searching for an agency to handle a global branding campaign. Trone Advertising, Greensboro, N.C., is PSINet's agency of record for its business-to-business operations. PSINet plans to spin off newly formed Inter.net later this year. PSINet created Inter.net as a compilation of consumer ISP and portal businesses from around the world that PSINet has acquired. Inter.net began operations in April with about 550,000 users in 27 countries.

IAB members must post their privacy policies

The Internet Advertising Bureau is preparing to enforce its rule that 300 member companies post clear privacy policies on their sites. The IAB will hold privacy educational seminars for members June 29 in New York and July 12 in San Francisco. Following a 60- or 90-day transition period after the seminars, IAB Chairman Rich LeFurgy said, members will be required to post privacy policies meeting certain guidelines to maintain membership.

"There couldn't be a more important issue," Mr. LeFurgy said. "There's mother, apple pie and consumer privacy."

MXG Media taps Netgen to offer teen debit card

Netgen, which makes the parent-regulated debit card netgencard (www.netgencard.com), tomorrow announces a deal with MXG Media, which focuses on teen females, for its site MXGonline (mxgonline.com). MXG, which also publishes MXG magazine, will offer its users an MXG-branded netgencard.

In March, netgen announced a similar deal with Sony Music Entertainment to offer the card to its members starting this summer. The New York-based Netgen competes with companies such as Gurnee, Ill.-based PocketCard, which offers a debit card for teens and parents.

MyPoints rated top free Internet service provider

MyPoints Connect has been ranked the best free Internet service provider on the market by TheBullseye.com, an investment information site. Loyalty marketer MyPoints' free ISP is powered by 1stUp.com, which led recent rankings of free ISPs comparing services including: BlueLight.com, FreeInternet.com, Juno Online Services and NetZero. The rankings were based on the availability, connectivity, software package and e-mail services offered by each ISP. MyPoints members earn reward points for using the MyPoints Connect service.

F.Y.I.

Nike picked Omnicom Group-backed interactive agency Critical Mass, Calgary, Alberta, for strategy, creative and development of personalized online marketing and e-commerce initiatives for Nike iD, an interactive slot on Nike.com where consumers can customize and purchase sneakers. . . . WorldCom and America Online last week reached a multiyear consumer Internet alliance under which WorldCom will market AOL online services to WorldCom's residential local and long-distance telecom customers, offering bonuses of up to one hour of free calls every month for joining AOL. Also, under the agreement, WorldCom will offer to convert its existing residential ISP customers to the AOL service. . . . IBM Corp. has relaunched ibm.com. The site was streamlined to facilitate shopping and customer service. New features include customer support functions such as text chat and a "call me now" button. IBM's New York-based User Experience team, part of Big Blue's e-business enablement organization, was the lead for design and implementation; R/GA Interactive, New York, also participated.

Chat . . .

Sex dot-com Flying Crocodile says it won't go public, and Playboy.com hasn't finished its stock sale yet. But investors of a sexual orientation do have an option: AdultShop.com, publicly traded Down Under. (And down over 50% this year, as it happens.) The Australian erotic e-tailer this month agreed to buy a U.S. adult-products site, Game Link (www.gamelink.com), and promises "an aggressive and strategic marketing campaign" in the U.S. during the third quarter for the AdultShop brand. . . . Headline on May 23 press release: "JetBlue Woos Highly Acclaimed Internet Executive," announcing that Kel Kelly had joined the upstart airline as exec VP-marketing and sales. In the release, JetBlue CEO David Neeleman lauded Kelly as among those "Internet savvy marketing executives who successfully built high-profile brands on a short runway." Kelly's highly acclaimed previous gig? Chief marketing officer at Disney-backed Toysmart.com -- which announced May 22 it was folding. . . . Dadmag.com launches June 1 with content of interest to fathers plus features on guy topics such as sports, cars, sex, fitness and gadgets. Editor Jonathan Black knows something about those topics: In his day job, he is a managing editor of Playboy. . . . We received an e-mail pitch for "Chastity & Testimonial Rings," promoting Jesus Christ or the Messiah in your choice of Greek, Hebrew and Latin. We're accustomed to getting porn spam. How nice to see savers can spam as well as sinners.

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