up three including P&G
Procter & Gamble Co., U.S. Cotton and McNeil Consumer Products, a Johnson & Johnson company, will offer product samples through FreeSamples.com, a site launching later this spring that will let consumers sample products before they buy them. The site last month secured $15 million in funding from investors including Advance Publications' CondeNet and newspaper publisher Hollinger International.
UGO Networks breaks ads
in $10 million campaign
Entertainment site UGO Networks (www.ugo.com) breaks a $10 million campaign in June from Attik, New York. The print campaign, its first advertising, will likely extend to TV and radio. Irreverent ads will promote UGO Networks as an entertainment content site for 18-to-34-year-old men.
extends to network, cable
Domain-name registrar Register.com breaks its first TV campaign May 3, via the Concept Farm, New York. The $10 million network and cable TV effort is an extension of a $2 million print, online and radio campaign that broke last year.
rebrands with new name
Classified Warehouse relaunches today as Abracat (www.abracat.com). Created by Internet ad company AdOne, the site, which has partnered with about 700 daily newspapers, consolidates searches and auctions, local jobs, cars, real estate and job opportunities in one location. Abracat breaks a $10 million to $20 million TV and print campaign May 8 from the Romann Group, New York. F.Y.I.
Awards.com, an e-tailer of promotional products, breaks a $10 million campaign today from Siegelgale, New York. Print ads run through June in publications such as Forbes, Fortune and Worth. . . . BulldogResearch.com, a site that grades Wall Street analysts for investors, launches its first advertising today, a $4 million campaign from McCann-Erickson Worldwide, Troy, Mich. Outdoor ads break in New York, followed by outdoor and print ads in more markets. . . . ITurf (www.iturf.com), an online network for teens and young adults, breaks a $5 million campaign today, created in-house. Print ads will appear in June issues of Rolling Stone, Seventeen, Spin, Teen People and YM. . . . Scott Bedbury, former chief marketing officer at Starbucks Coffee Co. and ex-ad chief at Nike, signed on as consultant and "brand architect" at ePods, which this month launches a home Net access device.
Chat . . .
Hicks' picks for Pogo sticks: Pogo Linux (buypogo.com), a maker of Linux computers, called up San Francisco shop Scheyer/SF last Monday to say it had bought 52 spots (in 100 secondary markets) at Adauction.com on the WB. It had a script and needed a commercial--to start airing today. President Dennis Scheyer, wondering if viewers of "Felicity" buy many high-end servers, declined. Pogo said it might use a Silicon Valley production company instead. Pogo hadn't returned a phone call at press time. But Mr. Scheyer offers an idea for the spot: "I've got it. Thirty seconds of a Pogo stick.