Scout Electromedia, San Francisco, launches Modo, its Palm-like personal entertainment directory, this summer. Modo will deliver restaurant, movie, concert information and ads via a one-way radio frequency. The $99 device, with no subscription fee, will be sold in music and clothing stores and coffee bars in Los Angeles, New York and San Francisco. Eight to 10 initial advertisers will place logos and/or names on the screen. Wieden & Kennedy, Portland, Ore., won the $25 million account last month.
FirstLook takes $14 mil account to WongDoody
Music and video preview site FirstLook.com named WongDoody, Los Angeles, as first offline agency for a TV, radio and print campaign. FirstLook plans to spend $14 million on ads this year.
Audio, surplus goods sites break new ad campaigns
HearMe, which offers real-time Net audio technology, today breaks a $5 million-plus campaign, including TV, radio and print, from Doremus, San Francisco. Ads follow the story of a monk who breaks a vow of silence to speak on the Web. Separately, Doremus, New York, client iSolve.com breaks print ads April 24 in business publications as part of a $20 million campaign. The surplus goods site broke cable and spot TV spots April 10 with the tagline, "Buy, sell or barter."
Study: Web cuts into newspaper readership
Adults who use the Web spend less time with newspapers than adults who aren't on the Internet, Harris Interactive's February "InterMedia Pulse" survey shows. Just 15% of Web users say they read a paper before breakfast vs. 22% of the non-Web population. The combined online/phone survey found the same trend for newspaper reading the rest of the day.
Privacy accountability falls most often to Web sites
Consumers hold individual Web sites accountable for privacy protection, according to Net researcher Active Research. Of 922 consumers surveyed, 45% said they hold sites responsible for protecting personal information. Twenty-four percent said that job falls to individuals and only 14% said the government is responsible. However, nearly 75% of respondents were willing to share information with sites that will not reveal to other sites or marketers their personally identifiable information.
Consumer electronics site Roxy.com starts a one-hour consumer electronics-themed TV show on the ValueVision Network April 25. The show includes an Ask the Tech segment featuring Roxy founder Ed Clougherty. The show also will be streamed live on the Roxy site. ValueVision and partner NBC Internet in January bought minority stakes in Roxy. . . . Four of the top five local markets for Internet penetration during February were on the West Coast, according to Nielsen/Net-Ratings. The top five: San Francisco; Seattle; Portland, Ore.; San Diego; and Washington. Boston ranked sixth, followed by Dallas, Denver, Atlanta and Los Angeles to round out the top 10. New York's rank: 14. . . . Topica, a host and manager of free e-mail and discussion lists, today announces a strategic partnership with DoubleClick to deliver targeted ad messages to its opt-in members. DoubleClick is taking a small equity stake and will provide Topica with 500 million ad impressions on its network.
Chat. . .
Out with the new, in with the old. While Omnicom Group and Interpublic Group of Cos. are trading not far from their all-time highs, lots of i-shop stocks have crashed as the market has grown skeptical about financial prospects. Agency.com, Digitas, L90, Luminant Worldwide and Organic last week were trading below prices of their initial public offerings made during the past six months. Circle.com, trading at about $13 when Snyder Communications spun it out last October, sank below $5 last week. MarchFirst traded below $25 -- half the nearly $50 a share price when Whittman-Hart and USWeb/CKS merged at the beginning of March to form the new venture. Were people who bought on March 1st April fools?