CarDay (www.carday.com), designed to help people buy and sell used cars on the Web, picked BBDO Worldwide interactive shop @tmosphere, New York, as interactive agency of record to handle a $15 million online and offline rollout campaign. @tmosphere will develop brand positioning and advertising, refine the site and logo design, handle media buying and produce collateral materials.
The New York-based site launches in New England in May and expands nationally later this year. It joins a growing field of used car sites that include AutoTrader.com and iMotors.com.
Online copy service breaks $30 mil campaign
Mimeo.com, an online copy service, breaks print ads today in USA Today and The Wall Street Journal as part of a $30 million campaign from the Martin Agency, Richmond, Va. TV, radio and online advertising will break later this year. Tongue-in-cheek print ads thank Vice President Al Gore for creating the Internet and making Mimeo.com a reality.
Idealab launches sweepstakes site
Pasadena, Calif., start-up incubator Idealab today launches Jackpot.com, a sweepstakes site that will give away more than $2 million in prizes monthly including a $1 million instant prize. The virtual slot machine puts ads in place of the usual cherries, bells and sevens.
Jackpot is considering some radio ads, done in-house, but otherwise will rely on viral marketing: Users who get friends to sign up win whatever prizes their friends win. Jackpot calls the feature "You win, I win." That's not to be confused with Iwin.com or iWon, other giveaway sites.
Jackpot will collect detailed personal information, including a user's phone number, marital status, education, income and "Internet use preferences." But Jackpot said it will keep personal information confidential, except in "some limited instances" where users opt in to have data disclosed to a third party, such as an online marketer.
High school sports site inks deal with Scripps
Online high school sports sites network SportsHuddle.com signed a partnership deal with media company E.W. Scripps Co. Under the deal, SportsHuddle.com will provide 18 Scripps daily newspapers with technology to publish box scores and high school sports content to both print and online additions.
The partnership includes co-branded high school sports sections of the newspaper sites. Both SportsHuddle.com and the newspapers will sell ads and share revenue. Advertisers on the co-branded areas include Nike and Energizer Co.
Hispanic Internet audiences growing
Spanish- and Portuguese-speaking audiences spend an average of 10.4 hours online each week, up from 8.2 hours in 1998, according to results of the second annual user study from StarMedia Network (www.starmedia.com), an Internet content provider. The study also found that 50% of Spanish- and Portuguese-speaking users have home Internet connection speeds of a 56K modem or faster, up from 33% in 1998; 42% have shopped online in the past 12 months. Overall, U.S. users spent about 8 hours online a week in 1999, according to Jupiter Communications, up from 6 hours in 1998, according to eMarketer.
Think New Ideas takes AnswerThink moniker
AnswerThink Consulting Group changed its name and that of most of the offices of recently acquired Think New Ideas to simply AnswerThink. As part of a plan to position itself as a broad provider of e-business solutions, AnswerThink today begins a campaign in The Wall Street Journal.
Think New Ideas' former interactive offices -- Atlanta, Boston, London, New York, San Francisco and Torrance, Calif. -- will push an array of e-business services, including online advertising (AdAge.com, March 29). Think New Ideas' West Hollywood, Calif., and Seattle offices will focus on integrated marketing, including offline and online ads, and for now will retain the old name; the West Hollywood office created AnswerThink's brand campaign and Web site.
Tech consultancy AnswerThink in November bought i-shop Think New Ideas; the merger was similar to that of Whittman-Hart & USWeb/CKS, now MarchFirst.
BuyMedia.com, a service that lets media buyers purchase advertising from local radio and TV stations, today announces it has added cable TV to its online media-buying marketplace. Media buyers now can purchase TV, radio and cable advertising through BuyMedia's site. . . . GeePS.com (www.geeps.com) today unveils plans to beta test a location-based, wireless online shopping portal in New York and San Francisco. The Cranbury, N.J.-based start-up gives merchants participating in the test the ability to create a GeePS wireless site. People using wireless phones or digital organizers, such as the Palm VII, can use GeePS to find merchants in their area. . . . ESPN.com, a division of Go Network's entertainment and leisure portal, Go.com, April 1 introduced ESPN.com 3Play, a new interactive game sponsored by AT&T Corp.'s 1-800-CALL-ATT. The multisport online game enables players to compete for daily and weekly cash prizes. . . . The National Youth Anti-Drug Media Campaign today unveils its revamped Web site, Freevibe (www.freevibe.com), sponsored by Sony Online Entertainment. The site features teen-oriented entertainment news, movie and music reviews, and online games from Sony's entertainment brands, such as JenniferLopez.com. . . . AT&T assumes control over Excite@Home: AT&T Corp. took a controlling interest in broadband Internet provider Excite@Home last week, preparing to increase its voting share in the company to 74% from 56%. . . . Dot-com offline ad spending last year hit $3.2 billion, up from $649.5 million in 1998, Competitive Media Reporting said. Online spending jumped 85.9% to $1.9 billion in 1999, CMRInteractive reported.
Anti-viral marketing: McAfee.com Corp. signed a deal to distribute 5 million branded mousepads in Time to promote its anti-virus software, says an executive with knowledge of the deal. The mousepads created by Microthin.com, Northbrook, Ill., will be distributed in late May or early June issues. Think New Ideas, West Hollywood, Calif., created the promotion.... Beam me up: Fresh Baked Studios, a New York broadband agency, is rolling out a mobile satellite truck it will offer to clients to do live Web feeds at special events. Clients who have signed up include the International Emmy Awards.
. . . Do you like me? Engage Technologies hired a market researcher to survey marketplace perceptions about Engage and its affiliated companies. . . . PC users who sign up for Media Metrix measurement panels agree to have their every Web move tracked. Do panelists censor their surfing because it is being monitored? Apparently not. Media Metrix Senior VP Andy Fessel notes that 30% of panelists visit adult sites during a typical month.