NetValue, a Paris-based Internet usage measurement company, expands into the U.S. April 5 as NetValue USA. NetValue monitors Web activity of a panel of people using a proprietary application to help marketers gain a more complete picture of consumers' online activity. NetValue clients include Microsoft Corp., Yahoo! and L'Oreal.
Separately, Leading Web Advertisers today launches its latest ad-monitoring service, New to the Web, which scans sites to identify, classify and report online ads as they debut each day, competing with such services as Media Metrix's AdRelevance.
HotData launches real-time data retrieval
HotData, an Austin, Texas, Internet service company that has an online warehouse of business profiles and consumer demographics and psychographics from a variety of sources, this month will launch Web e-Luminate. The technology enables marketers to access the data in real time to develop targeted e-commerce offers and online ads.
Excite@Home launches broadband browser
Excite@Home today unveils @Home 2000, a browser customized for subscribers of its high-speed cable modem service. It's the first time the broadband network has integrated with Excite, which @Home purchased last year. The service uses Excite's personalization features to customize content. It also increases space for Web pages plus household e-mail accounts and connections.
Excite@Home, which is spending $100 million on all marketing this year, will launch a campaign in April to promote the new service. Amster Yard, New York, created print and radio spots. Gillespie, Princeton, N.J., handles online ads and direct marketing. Media will be coordinated in-house.
Sara Lee's L'eggs relaunches Web site
Sara Lee Corp.'s L'eggs Products today relaunches its site at www.leggs.com. The site, developed by DDB Digital, Chicago, offers product information.
Fatbrain expands offerings to consumers
Fatbrain.com, which sells computer books and downloadable business-focused documents, this week rolls out Mightywords.com to sell downloadable documents to consumers. A series of celebrity essays will promote the site.