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BET.com goes live with $10 million campaign

BET.com, BET Holdings' Web portal developed through a partnership of News Corp., Microsoft Corp., USA Networks and Liberty Digital Media, officially launches this week. The African-American portal is backed by an $8 million to $10 million ad campaign from Cavi Productions, Chicago.

Homestead.com launches $12 million ad campaign

Homestead.com today kicks off a $12 million ad campaign created by Swirl, San Francisco. The online community's campaign includes network and cable TV, print and online media. Its theme, "The reasons are all around you," is meant to show there are unlimited ways to achieve self-expression through a Web site.

`New Woman' editor moves to Women.com

Women.com Networks hired Judy Coyne, former editor in chief at New Woman magazine, as editor in chief. Ms. Coyne, who will be based in New York, starts Feb. 14 and will oversee Women.com's editorial direction, including the Hearst magazine sites run by Women.com. Steven Wagner, former director of programming, previously handled editorial for the magazine sites. Mr. Wagner left for an undisclosed Internet start-up.

Togglethis creates BMW e-mail campaign

Interactive marketer togglethis today launches toggle player 2.0, a new version of its animated e-mail technology that provides better ad tracking. Togglethis partnered with Duffy Design & Interactive, Minneapolis, on an e-mail series for BMW X5, the new sports activity vehicle from BMW of North America. The four BMW e-mail episodes allow users to explore the car through photo-realistic imagery. Togglethis also has just signed a deal with Playboy.com.

Push pioneer PointCast merging into EntryPoint

Push pioneer PointCast will disappear this quarter. EntryPoint, which offers a tool bar that delivers personalized information to a PC, bought PointCast last May for $7 million and will fold the service into its product. EntryPoint claims about 400,000 users. EntryPoint President Francis Costello said PointCast has more than 400,000 users, down from its `98 peak of more than 1 million. In the next 45 days, EntryPoint expects to begin a $10 million campaign, including TV and print, from Phillips-Ramsey, San Diego.

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