Sonar, which is like CMGI's Flycast Communications network of unbranded smaller sites, will be priced on a cost-per-thousand-impressions model. Network sites, which are organized into vertical categories, can have exclusive or non-exclusive deals with Sonar. Mr. Jacobson said 87 sites have signed on so far.
`Cosmopolitan' takes awards ceremony online
Hearst Corp.'s Cosmopolitan is taking its "Fun Fearless Female" annual feature online for the first time with a Feb. 8 Webcast of the "Fun Fearless Female" awards ceremony held Feb. 7. Sponsored by beauty sites Beautyjungle.com and Procter & Gamble Co.'s Reflect.com, the Webcast will air on www.cosmomag.com, also accessible through Women.com Networks at www.women.com. Cosmopolitan promoted the Webcast in its January issue; it also is promoting it on its Web site. Beautyjungle and Reflect will provide prizes. Webcast viewers can enter a sweepstakes on the site, which will be live until March 7. Women.com helped create the online feature. "Integrated online and offline campaigns are optimal," said Lars Kry, VP-marketing of Beautyjungle.com, adding such campaigns let it build recognition and target a qualified audience.
ThirdAge, Yack select 1st agencies for campaigns
Two dot-coms have selected their first agencies. Seniors site ThirdAge Media (www.thirdage.com) awarded its projected $30 million account to Citron Haligman Bedecarre, San Francisco. Separately, Yack.com, a Web entertainment guide, chose Butler, Shine & Stern, Sausalito, Calif., as its agency for a $10 million to $15 million account.
Thinking Media, Solbright partner on ad product
Thinking Media, an online advertising research and software developer, will integrate its Active Track client-side tracking tool with Dispatch, an online ad campaign management system from Solbright under a partnership the companies announce today. That will help agencies and advertisers measure performance and manage online ad campaigns.
