The Interactive Edition has seen the rate of new subscriptions slow somewhat. It had 350,000 subscribers in December. The new service creates sales opportunities, Mr. Kilgore said. Marketers can advertise on the e-mail service even if they don't advertise on the Interactive Edition. Four advertisers, such as Salesforce.com have signed on. None advertises on the Interactive Edition.
$20 million ad campaign
Beautyjungle.com, a beauty products e-tailer, has launched a $20 million ad campaign created by Badger Worldwide Advertising, New York.
The print campaign broke in a 52-page special section the beauty products
e-tailer sponsored in the February issue of Vogue. Ads feature Brazilian model Fernanda Tavares and carry the company tag: "Where beauty lives." Additional print ads break in February issues of Glamour, InStyle and Martha Stewart Living. Badger is also handling online ads as well as outdoor, radio and TV, which launch later this year.
Beautyjungle this week closes a $20 million round of financing, bringing total investment to $24 million. Deborah Goslin, exec VP-sales marketing and business development, said the site plans an initial public stock offering this year.
Myprimetime's $10 million
lands at Age Wave Impact
Baby boomer site Myprimetime.com, San Francisco, named Age Wave Impact, Emeryville, Calif., its agency of record for a $10 million ad campaign that breaks today. Advertising includes cable and network TV as well as online and radio.
Phase2Media, which sells ad space on magazine sites, today announces formation of Phase2Media Consulting, New York. The division will advise Web publishers how to increase ad sales, revenue and traffic plus enhance e-commerce capabilities. Sharon Scharkss, founder of Modem Media-Poppe Tyson's media department, is VP-strategic initiatives.