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Productopia launches $4 million ad campaign

Productopia, an online product information site, is launching its first ad campaign this month. The $4 million effort shows confused consumers trying to find the right product in stores. TV spots, along with outdoor and newspaper ads, will run in San Francisco and New York. Advertising was created in-house in conjunction with Jack Fund, a Los Angeles creative director.

Chat. . .

Games site Pogo.com, promoting its new casino games in a mailing to journalists, sent out boxes of tchotchkes with shredded U.S. dollars as packing material. You can tell there is too much VC when dot-coms start shredding cash. . . . Wired Digital Meltdown: Two executives have left the San Francisco office of Lycos, and their posts will not be filled locally. Mary Murphy, senior VP-marketing for Lycos' Wired Digital, left to pursue other job opportunities. Ms. Murphy oversaw Wired brands including the HotBot search engine and Wired News. Industry veteran Rick Boyce, VP-ad sales at Lycos, has been named president of networks for teen site Snowball.com, San Francisco. Mr. Boyce, credited with selling the first banner on the Web when HotWired launched in 1994, was senior VP-advertising and commerce at Wired Digital before Lycos bought the company. Garret Vreeland director of sales for the East Coast, will cover the territory from New York.

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