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Excite@Home's MatchLogic today announces its new lead-generation and online promotion services. MatchLogic also introduces its Acquisition Marketing Division, which will offer e-mail and other services. The online promotion service offers consumers a chance to win a prize in exchange for responses to opt-in questions. This allows advertisers to build opt-in lists of consumer preferences. The lead-generation service helps marketers qualify prospects, using MatchLogic's sweepstakes site (delivere.preferences.com), and follow-up with targeted e-mail offers.

Sportswear e-tailer Lucy.com breaks first ads

Women's sportswear e-tailer Lucy.com breaks its first print campaign in March issues of women's fitness, beauty and general-interest publications. The campaign, created by Ground Zero, Marina del Rey, Calif., is a series of ads featuring the fictitious Lucy of Portland, a saintly woman whose motto is, "I will not rest until all the women of the world look great, feel great and are happy with themselves at all times."

New job site FlipDog.com prepares for April launch

FlipDog.com, an online recruiting site, beta launches March 6 and officially launches April 3. The site, which scans the Web and pulls job openings directly from employers' sites, intends to build a large database of job listings. The site's postings are free to employers; some sites charge employers to post job openings. The site will sell ad space to employers and recruiters, however.

Women's Forum rolls out women's portal

The Women's Forum (www.womensforum.com), an ad network of women's sites, today relaunches as a women's portal with content aggregated from its partner sites. Photo site Zing Network is an anchor sponsor. Women's Forum has 60 small to midsize sites in its network, including Bridal Zine, ChildFun and Pregnancy Today. It plans to launch an online campaign in April and an offline campaign later this year. No agencies have been named.

General Mills partners with software site

General Mills today announces a promotion with Chumbo.com, an educational software e-tailer. On March 1, General Mills will ship 25 million boxes of the six varieties of Cheerios with an offer for free Chumbo software. Online ads are planned at the Chumbo and Cheerios sites, as well as radio spots produced by In-Mark, Minneapolis . Consumers must collect proofs of purchase and pay for shipping. The software can be redeemed online at www.cheerios.chumbo.com.

Chat. . .

John McCain's Webmasters bought Dell servers as needed to run McCain2000.com. But it turns out McCain2000 is really an IBM e-business. The site's Internet fund-raising section-which seems to generate more revenue than most dot-coms-runs on an IBM server and includes an IBM e-business link to IBM.com. Maybe McCain relies on IBM iron for fund-raising because Michael Dell is a Bush supporter? Nice theory, except that IBM boss Louis Gerstner gave money to Bush and McCain. . . . John Heins, president the past seven years of magazine publisher Gruner & Jahr USA Publishing, is moving to Silicon Valley as VP-sales and international operations for America Online's Netscape Communications Corp.. . . Time Warner's online entertainment destination Entertaindom.com acquired "Scream 33 1/3," a short-film parody of the movie "Scream 3" available for viewing at www.entertaindom.com. The eight-minute spoof was written, directed and produced by Fiasco Films, creator of The Making of the Blair Witch Project: The Blair Witch Project, a Web-only film that is a parody of the "Blair Witch Project." . . . Promises kept: Embattled DoubleClick announced Feb. 14 that it would deliver 50 million banner ads to promote its "Internet Privacy Education Campaign." In its first week, a DoubleClick privacy banner was the Web's second-most viewed banner, according to Nielsen/NetRatings' home data (see NetResults, Page 84).

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