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MuseumNetwork.com, Philadelphia, tapped TBWA/Chiat/Day, New York, as first agency of record to handle its advertising and marketing efforts. Spending is estimated at $75 million through 2001. The agency will work with sibling TBWA GGT Simons Palmer, London, on the account. The MuseumNetwork portal provides access to museum information from more than 30,000 cultural institutions worldwide.

Sephora.com takes $25 mil to Lloyd & Co.

Online beauty site Sephora.com chose Lloyd & Co., New York, as agency of record to handle its $25 million campaign. DDB Worldwide, New York, previously handled the account. Lloyd's first work for Sephora, which is owned by Louis Vuitton Moet Hennessey, will be ads running in May issues of women's and fashion magazines including Vanity Fair and Vogue.

GM's Internet unit taps Modem Media for strategy

General Motors Corp. selected Web shop Modem Media-Poppe Tyson, Norwalk, Conn., to help build and implement an Internet strategy for e-GM, GM's e-commerce business unit. The account win is expected to generate $30 million for Modem Media during the next three years. It will include support of Internet branding strategies, particularly for GM BuyPower, an online vehicle shopping and buying service.

Netcentives to buy e-mail marketer for $333 million

Netcentives said it will buy e-mail marketer Post Communications in a $333 million deal. The e-marketing and online loyalty program company plans to make Post Communications' customer relationship e-mail services available to its customers immediately. Post Communications manages consumer e-mail campaigns for clients that include Intimate Brands' Victoria's Secret, Office Max and Petopia.com.

Be Free buys ad-tracking company

Be Free, which provides Web affiliate marketing services to online merchants, agreed to buy TriVida Corp. for $185.9 million in stock. TriVida tracks consumers' preferences based on ad-tracking and real-time click-through behavior.

Chat. . .

DrDrew.com breaks its first TV spots on MTV Feb. 28 -- after some heavy editing. The four major networks nixed the teen sex-and-relationship site's two TV spots, one of which playfully discusses a threesome. DrDrew and shop Tool of North America, Santa Monica, Calif., toned down the spots for MTV, dropping the phrase, "I bump nasties with three different girls a week." Senior VP Heidi Sinclair says DrDrew is there to help young people, complaining, "It's major censorship going on here." DrDrew scrapped a planned radio spot pitching a condom giveaway with the line, "Everyone with a penis or vagina is welcome at DrDrew.com.". . . A Yahoo! spokeswoman last week confirmed that no banner ads were served during the hacker attack two weeks ago that caused the servers of Yahoo! and, subsequently, Buy.com, Amazon.com, eBay and others to crash. The flood of false requests for information from Yahoo! overwhelmed the site's server, which shut down during the so-called denial-of-service attack, she said. The crash, which caused a busy signal much like that caused when phone lines are jammed, prevented any information -- including ads -- from being served. . . . Wieden & Kennedy's Dan Wieden, announcing the win of the $25 million 800.com biz, noted the Oregon electronics e-tailer has "enough money to do some work that can be seen" and praised its "deep understanding of customer service." The Portland agency chief added: "It didn't hurt that they were right down the street." Did Wieden tell 800.com he'll personally be involved on the account? "Yes," he says. "I just didn't tell them how long.". . . Zap is back: Remember Zapata Corp.? It's the former fish oil manufacturer that gained notoriety a few years ago when it tried to roll up a number of Web sites, including a $1.7 billion bid for Excite that was turned down. Well, it's now Zap.com and this week it's officially promoting ZapBox, a screen through which users can view personalized content from the Zap Network, a portal that pulls sports, weather, news and other content from affiliates and Zap-owned sites, including zines Charged and Word. Extra credit: Who founded Zapata in 1953? Answer: George W. Bush's father. . . . . ConsumerReview's SailingReview.com will provide shoppers on West Marine's site with product reviews from boat enthusiasts. SailingReview.com, a boating information and products review site, is one of several sites owned by ConsumerReview.com. Terms were not disclosed.

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