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Calvin Klein launches an ad campaign Feb. 1 for cK Calvin Klein Jeans. Developed by in-house agency CRK Advertising, New York, ads run through April 15. To support the campaign, Calvin Klein last week launched a microsite on MTV.com. The microsite (www.ckjnet

work.mtv.com) developed by MTV.com will showcase musicians featured in the jeans campaign, including Lisa "Left Eye" Lopes, Macy Gray and Moby.

FreeScholarships.com taps Yahoo! for launch

FreeScholarships.com, a Cambridge, Mass., online sweepstakes site that awards education money to people who register, is teaming with Yahoo! on a concert promotion. FreeScholarships and Yahoo! are sponsoring a music tour targeting college students and teens in 20 cities nationwide. The eight-week tour starts Feb. 2. The start-up also is sponsoring a microsite Yahoo! developed for the tour. Yahoo! is spending $1.5 million in offline media and is promoting the tour on its site. DVCi Technologies, Morristown, N.J., created the marketing plan for FreeScholarships.

Chat. . .

NBC and partner ValueVision, a cable shopping channel, bought a minority stake in Petopia.com, giving the pet site an unspecified amount of cash and on-air promotion. . . . Discover Card is holding a review for an online agency. Agency.com's i-traffic, New York, formerly handled. . . . Excite@Home is relaunching Excite Blind Date site, which is based on Universal Worldwide Television's "Blind Date" program. The site (blinddate.excite.com) will have information on the show, dating services and shopping. . . . YesMail.com today introduces YesMail First Advantage, a program that allows advertisers to send the first e-mail offer to new YesMail subscribers in 22 of the company's most popular interest categories. . . . Hydrogen Media is a St. Petersburg, Fla., Web shop. Oxygen Media, which hyped itself on the Super Bowl, produces Web and cable content. What if they merged? You might end up with water.com, a site that Suntory Water Group is officially launching today to sell bottled water. An untapped market?

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