work.mtv.com) developed by MTV.com will showcase musicians featured in the jeans campaign, including Lisa "Left Eye" Lopes, Macy Gray and Moby.
FreeScholarships.com taps Yahoo! for launch
FreeScholarships.com, a Cambridge, Mass., online sweepstakes site that awards education money to people who register, is teaming with Yahoo! on a concert promotion. FreeScholarships and Yahoo! are sponsoring a music tour targeting college students and teens in 20 cities nationwide. The eight-week tour starts Feb. 2. The start-up also is sponsoring a microsite Yahoo! developed for the tour. Yahoo! is spending $1.5 million in offline media and is promoting the tour on its site. DVCi Technologies, Morristown, N.J., created the marketing plan for FreeScholarships.
Chat. . .
NBC and partner ValueVision, a cable shopping channel, bought a minority stake in Petopia.com, giving the pet site an unspecified amount of cash and on-air promotion. . . . Discover Card is holding a review for an online agency. Agency.com's i-traffic, New York, formerly handled. . . . Excite@Home is relaunching Excite Blind Date site, which is based on Universal Worldwide Television's "Blind Date" program. The site (blinddate.excite.com) will have information on the show, dating services and shopping. . . . YesMail.com today introduces YesMail First Advantage, a program that allows advertisers to send the first e-mail offer to new YesMail subscribers in 22 of the company's most popular interest categories. . . . Hydrogen Media is a St. Petersburg, Fla., Web shop. Oxygen Media, which hyped itself on the Super Bowl, produces Web and cable content. What if they merged? You might end up with water.com, a site that Suntory Water Group is officially launching today to sell bottled water. An untapped market?