CMR: October dot-com spending breaks record

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Dot-coms pumped up the fourth quarter by spending $473 million on advertising in October alone, up more than 500% from the same period a year ago, according to Competitive Media Reporting. The one-month total was greater than each of the first two quarters of 1999. Network TV was the big winner in the spending spree, garnering $127.9 million in October and topping its entire third-quarter total of $78.6 million.

Morgan Stanley hypes

Web brokerage with spots

Morgan Stanley Dean Witter Online last week launched a TV campaign to promote its online brokerage services (, the first effort for the former Discover Brokerage since its rebranding in October. The new spots from Black Rocket, San Francisco, play up the brokerage's resources, including access to Morgan Stanley's research and information about initial public offerings. Ads are tagged "Know your source" and will air on network programs.

Western Trading offers

equity payment program

Western Trading, an affiliate of Interpublic Group of Cos.' Western Initiative Media Worldwide, launched eAdvantage, a program that offers some media planning and buying to new e-commerce companies in exchange for equity in those companies. EAdvantage takes stakes in dot-coms that want media time or space, including TV, radio, magazines, outdoor and online, through Western Trading. will

feature branded cursors will offer Comet Systems' CometZone to Web sites built using Homestead's online service, which helps users create personal sites, under a partnership. CometZone is a service that lets users transform the arrow cursor on sites into any image in CometZone's library of cursors, including United Media's Peanuts, Paramount Digital Entertainment's Star Trek and Universal Press Syndicate's Garfield characters.

Chat. . .

Shopping bot Feb. 17 is expected to change its name and expand beyond price comparisons to offer consumer ratings of products and commerce sites. The service also will present names of competing sites when a user visits a commerce site.

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