Flycast rolls out cost-per-click network

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Online ad network Flycast Communications Corp. today introduces Flycast CPCnet, a cost-per-click alternative to the company's Flycast Network of sites, which charges based on cost-per-thousand impressions.

Flycast CPCnet, which will include sites that average fewer than 250,000 impressions per month -- too low a number for inclusion in the Flycast Network -- gives smaller Web sites a shot at additional revenue. It also gives advertisers the opportunity to buy space based on clicks, not a site's monthly impressions.

If and when sites in Flycast CPCnet reach more than 250,000 impressions, they can migrate to the CPM-based Flycast Network if they choose, said George Garrick, Flycast CEO.

Flycast will charge advertisers buying across CPCnet 40› per click; individual sites receive 55% of the revenue generated from clicks.

LinkShare wins patent on technology

LinkShare Corp. today announces it has won a U.S. patent for the technology behind its affiliate-marketing network. The patent includes rights to technology that manages the financial relationship between merchants and site owners.

Stephen Messer, chairman-CEO of LinkShare, said it's too early to tell how the development bodes for rivals, such as affiliate software provider Be Free; Mr. Messer said LinkShare would spend the next few weeks figuring that out, but it wouldn't rule out taking legal action.

"We're excited that the government has agreed we've innovated this concept," he said. "Our core business is protected in the coming years ahead."

In related news, a Seattle U.S. District Court judge last week blocked Barnes & Noble from using one-click shopping technology on its site because competitor Amazon.com claimed it violated a patent the e-tailer won in September. In a statement, Amazon called Barnes & Noble's technology a "copycat" version of its 1-Click software.

Aureate Media moves headquarters to the West

Aureate Media, an ad-supported software developer, has moved its headquarters from Indianapolis to Mountain View, Calif., to be closer to clients, many of which are technology and software companies, company officials said. The company will continue to maintain an office in Indianapolis along with its offices in New York and Dublin.

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