Interactive promotion hits the stands

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Fans at New York's Madison Square Garden are the target of new interactive marketing from CSI. The technology company that specializes in sports arena entertainment outfitted parts of the arena with ChoiceSeats-seats that have screens showing content, such as team and player profiles, and ads via a connection to the Internet. Users can access content and ads and purchase products online using a touch screen. Intel Corp. is a minority investor in CSI, which is owned by Williams Communications Group.

Product-buying guide inks 4 deals

Active Buyer's Guide, an online product recommendation service, struck licensing agreements with LookSmart, an online Web directory; BizRate.com, an e-commerce ratings site; Productopia, a product information and buying advice site; and DealTime.com, an online comparison shopping site. The sites will feature private-label versions of the guide that's designed to speed purchase decisions. The Active Buyer's Guide is also found at Go Network, Lycos and mySimon.

Chat. . .

First Martha and now Reggie: In what could become a trend of celebrity venture capitalists, baseball legend Reggie Jackson last week took a minority stake in eBags, an online retailer of luggage, purses and accessories. Earlier this month, decorator and entrepreneur Martha Stewart took a stake in online grocery service HomeGrocer.com. . . . ScreamingMedia, a digital content network, last week named Kevin C. Clark its new CEO. Mr. Clark formerly was chairman-CEO of Poppe Tyson, an interactive agency that later merged with Modem Media. Mr. Clark has been an investor in ScreamingMedia and will remain on the board.

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