Netresults

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A weekly Web traffic report from Nielsen/NetRatings (www.nielsen-netratings.com), the Internet audience measurement service of Nielsen Media Research and NetRatings. Find more NetResults at adage.com/dataplace.

Internet traffic report at home: Total active U.S. Web audience and total number of unique, unduplicated visitors to the 10 most-visited Web properties for the week noted.

Top 10 properties at home: The most-visited Web properties for the week ended July 16.

Top 10 finance sites at work: Ranked by unique audience for the month of June.

Top 10 finance sites at home: Ranked by unique audience for the month of June.

Top 15 Internet banner ads at home: The most-viewed ad banners for the week ended July 16.

Audience %: Percentage of unique audience represented by the demographic group mentioned in chart.

Coverage %: The percentage of a specific Internet demographic group that visits a given site.

Impressions: The number of ad banners viewed.

Property: All the Web domains and URLs operated by the listed company.

Reach %: The percentage of the total active U.S. Web population visiting a site or viewing an ad.

Unique audience: The number of U.S. individuals visiting a site or viewing a banner ad.

Nielsen/NetRatings collects site and advertising data in real time based on Web surfing of 57,000-plus home and 8,000 work panelists. Audience projections are based on a monthly enumeration of the U.S. Internet household population; the panel is recruited and maintained using random digit dial (RDD).

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