The Panelists

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The universe of online media planners and buyers runs the gamut from people who work solely within online media to those who work as part of huge media buying organizations. Thus, in looking for a diversity of opinion, Ad Age drew panelists from the entire range.

Jonathan Adams

Director, Portal Strategy and Negotiation

OgilvyOne unit of WPP Group's Ogilvy & Mather Worldwide

Clients: American Express Co., Eastman Kodak Co., IBM Corp.

Maggie Boyer

VP, Media

Avenue A

Clients: AT&T Corp., Best Buy, MasterCard International

Andy Chapman

Director, Media Operations

@tmosphere unit of Omnicom Group's BBDO Worldwide

Clients: Cingular Wireless, New York Stock Exchange, PepsiCo's Frito-Lay

Adam Gerber

Director, Media Strategy

Digital Edge unit of WPP Group's Media Edge

Clients: AT&T Corp., Campbell Soup Co., Xerox Corp.

Sharon Katz

VP, Director of Media

Interpublic Group-backed Modem Media

Clients: Delta Air Lines, Intel Corp., Philip Morris Cos.' Kraft Foods

Tim McHale

Chief Media Officer, North America

Tribal DDB Worldwide unit of Omnicom Group's DDB Worldwide

Clients: American Stock Exchange, Clorox Co., McDonald's Corp.

Rishad Tobaccowala

Executive VP

Bcom3 Group's Starcom MediaVest

Clients: Kellogg Co., U.S. Army, VeriSign

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