SixtyFootSpider opens as True North unit

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A wholly owned subsidiary of True North Communications today opens its doors with offices in Dallas and Seattle and a new name.

Formerly called CPS Interactive and formerly a division of TN's Temerlin McClain, SixtyFootSpider is a full-service interactive company, providing services ranging from Web-site development and hosting to data mining and advertising. It will provide interactive services for TN agencies Bozell Worldwide, Temerlin and FCB Worldwide, as well as pursue its own clients. Current clients include the Bahamas Ministry of Tourism, Subaru of America and the U.S. Air Force.

"We wanted something to represent the fact we are going to offer big solutions for our clients," said General Manager Terry Young of the SixtyFootSpider name, which he said is meant to connote "a large spider spinning a big Web." Mr. Young also said the agency plans to open offices in New York and in two other major cities next year. superhero takes to the streets

Online currency site today sends the Flooz Gift Hero out to spread the word about its product. The Gift Hero, clad in a bright orange superhero outfit, will be on the streets of New York and San Francisco during rush hours distributing scratch-and-win cards worth $10 of Flooz currency. The currency can be used to buy goods at participating sites, which include, Godiva Chocolatier ( and Tower Records (

The promotional campaign created in-house is supported by moving billboard trucks with the phrase, "You're either in line or online. You choose. Send Flooz." Hanft Byrne Raboy & Partners, New York, handles the $8 million advertising account.

Excite@Home unwraps Photo Center resource

Excite@Home today launches the Excite Photo Center (photocenter., a site built in conjunction with Hewlett-Packard Co. The site is designed to be a resource center for consumers to learn more about digital photography and share digital photos online.

The center also incorporates Excite's recently acquired Webshots Corp. (, a site that offers software and photos users can download to their desktops to use as screen savers and desktop wallpaper. Users can also tap into digitized stock photos available through a partnership with

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